A Financial Education Event
     

Your Money Buddy

As we were our Heroes at Home Financial Event tour (at 45 bases in 5 countries) we often talked about how to follow through on our good intentions when it comes to money matters. The best way to do this is to have a regular money workout with an accountability partner.

A great example of this is these Newlyweds, who just finished their first Sixty Minute Money Workout and they loved it!

They did the “Money Personality” workout and discovered what personality each of them has and how they relate to money.

The number one reason marriages fail is because of arguments about money so if you can learn how to have a good workout, then you can get fiscally fit. You don’t have to be married either, you can have a “money buddy” just as you have a workout partner to help spot you when it comes to lifting weights or kicking it in cross fit.

But it begins with setting proper boundaries, so you can learn to get along and not digress into arguments. This is the same technique I shared on Nightline as I coached a couple on how to fight fair.

Boundaries:

First of all, people need to understand that you don’t have to be a couple in order to do the workout. You can do it by yourself, or with a trusted friend, or even a family member who isn’t your spouse if you are single. But whoever you do the workout with, it’s important to set some boundaries to prepare:
• no condescension or negativity
• no interrupting your workout partner when they are talking
• no name calling
• no throwing food – 🙂
• start by saying one positive thing to each other
• end by saying one positive thing to each other
• create an environment that encourages comfort and success
• have a timer on hand (the one on your phone works well)

Step 1 – 5 Minutes – Make Up Your Mind Warm-Up
Here is where you set your timer for each section. When the timer goes off, then move on! In this section, you set the topic for the hour and begin with a “can do” attitude. It’s important to begin by saying or doing something positive. If you’re working out with a spouse, then begin by taking your spouses hands, looking into their eyes and saying something affirming.

Step 2 – 10 minutes – Strength Training
While step one was to start with affirming words and decide on your money topic, this next section is a time to write down goals on paper so that you will have a tangible and objective standard to work toward. Decide how you would like to see the topic resolved today, in six months and what the outcome of your goals will be in the long run. For example, if your topic is setting up a spend plan, you can also access tools like Mint that will help you in the workout.

Discuss obstacles that have kept you from reaching your goals in the past. If spending too much money on Amazon is slipping you up, then regulate that habit. Or if eating out too often gets you offline, then discuss ways to eliminate that obstacle.

Step 3 – 20 Minutes – Cardio Burn

In this step, you give feet to your goals. If you’re setting up a budget, then you write down the specifics and course of action for your topic of the day. This may not seem like a lot of time on this section, but realize that you may not get it resolved during the first workout. The key is to keep the discussion moving and work on what you can, whatever you missed, you can get the next time around. For example, if you’re looking to pay down debt, then go to Annual Credit Report to order free copies of your credit report. If your topic is improving your credit score, then go to Credit.com to discover where your score is weak and how to improve it. Or listen to a Periscope #CreditChat from@Experian_US. This show is hosted by Rod Griffin, our credit speaker on the Heroes at Home Financial Event tour.
Step 4 – 20 Minutes – Taking Your Heart Rate

If you are making progress on your goal, then continue to do the work. If you have gotten bogged down or you’ve reached a standstill, then use this time to redirect.

For example, if you’re developing a spend plan, and realize you are spending too much in an area, then you could redirect at this time to review this blog and learn quick ways that will help you save money in a variety of categories.
For instance, how to save on groceries.  We’ve saved over $160,000 in the last 20 years by employing a variety of tips I discuss in my books and blog.

Step 5 – 5 Minutes – Congratulations Cool Down
The workout has gone by quickly and now the last 5 minutes are dedicated to the “Congratulations Cool Down.” End your workout and sit back, grab a glass of something cool to drink and reflect on all you’ve accomplished in just one hour! You started on a positive note and you’re going to end positive as well. Take this time to tell your partner one thing that you appreciate about today’s workout in order to end the discussion well.

Keep in mind that just as you don’t get physically buff in just one workout, your finances aren’t going to get in shape after the first try either. But after you and your mate have exercised with this money workout a half a dozen times you’ll find you are making progress that can revolutionize your finances in only an hour a week!

For a free “Sixty Money Workout” review sheet available on our podcast, The Money Millhouse, just visit the website to download the free resource.

There’s never been a better time to get on the same page regarding finances–do it today!

Ellie Kay
America’s Family Financial Expert (R)

Thanksgiving Traditions

Thankful Traditions

The Kay family photo for Woman’s Day magazine.

Back when my co-host of The Money Millhouse was just a little girl with a big smile, we created memories through holiday traditions.

One of the things I discovered is that not every “savings” can be measured in dollars and cents. One of the things we emphasized in our family is the saving of memories. Our Thankful Tree was featured in a Woman’s Day magazine one year. It took two photographers 8 rolls of film and four hours to get one 3 x 5 photo in the magazine. Joshua was missing for one roll of film and we didn’t notice until we saw him making faces from behind the photographers and we asked, “What are you doing back there?”

The tip we gave is how we’ve stayed in touch with family and friends during this holiday. On November 1st, we made a Thankful Tree on poster board and put it on our wall or front door. The tree was bare because the leaves that we made out of construction paper have not yet been gathered. The leaves have the person’s name on them and say, “Papa is thankful for _________.” But we left the tree bare at the beginning of the season to teach the children how barren our lives are without the giving of thanks.

We made and sent the leaves to friends and family around the world along with a self-addressed envelope. When these envelopes came back, the children got excited as they took turns opening them. At dinner that night, we read the leaf and give thanks along with those who are thankful and put the leaf on our tree. By Thanksgiving Day, we had a tree full of thanks. We carefully saved the leaves in an envelope marked by the year and kept all in our Thanksgiving decoration box. Each year, we read the leaves from past years.

We never know when this year’s leaf might be someone’s last, or which family might have a new leaf on next year’s tree. So we give thanks.  These days, we gather “thankful comments” from facebook, email and twitter, but the point is we are connecting with friends and family in a meaningful way.

This holiday, what are YOU thankful for?  Besides our health and our family, we are thankful for two weddings this year, healthy grandchildren, and the chance to be together during the holidays.

Happy Thanksgiving!

Ellie Kay

 

Service Academies and Military Funded Education

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 I recently spoke at Congresswoman Katie Hill’s (25th Congressional District) Military Academy night.  The audience members were parents and students in high school.   These federal academies are highly competitive and look at the whole person. So it’s not enough to be a brainianc (super smart), they are also looking for students who are exceptional in the area of athletics, community involvement and leadership.  In return for this amazing education valued at $450,000, your student will be required to serve in the military for their “commitment” period. The commitment is a minimum of 5 years of service and can be longer, depending on a number of factors in regards to additional training after graduation.  If you have a “hero at home” who wants to go to a service academy, there are several things to keep in mind.


One of the first places to visit is your service academy’s admissions site:

USAFA – The United States Air Force Academy

USNA – The United States Naval Academy
USMA — The United States Military Academy

USMMA  The Merchant Marine Academy

USCGA    Coast Guard Academy (does not require a congressional nomination)

From Prospect to Appointee:  

  • Prospect: A student who has filled out the initial response form showing interest. This means they are essentially on an admissions mailing list. You can fill this out as early as middle school by going to the academy’s website.
  • Applicant: The individual has filled out a pre-candidate questionnaire and provided initial info on PSAT/SAT/ACT scores, grades and extra-curricular activities. This is usually done NO LATER than the spring of their junior year. This is also the time to contact your congressman and senator in regards to a nomination. In addition, if the student’s parent is qualified for a Presidential nomination, (see nominations and appointments below) then the student can contact the academy directly to pursue this nomination as well.
  • Candidate: To move from applicant to candidate indicates that you have cleared your first competitive hurdle. This step is decided by the Academies admissions staff in the early summer of a student’s Senior year. Not all students will get to this point, but this is when they will be interviewed by the Academy Liaison Officer (or the equivalent). It is from this list that appointments will be offered as early as the fall. For example, one of our sons was offered an USNA appointment by October.
  • Appointee: This means that the candidate has been offered an appointment into the Academy. They can choose to accept it or turn it down, but it means they have not only received an official nomination, but they have also been approved by the Academy’s admissions board and offered an actual appointment.

The Essay

It’s never too early to begin to think about what you would like to write in your admissions application essay. These are very important and should be well thought out before submitting. Be sure to have you liaison officer review it before you submit it or ask an academy graduate to help. It also wouldn’t hurt to have a faculty member from your school review it as well. More eyes on the project can mean a broader perspective, but it still needs to be your own voice, so you will have the final word on the essay.

Service Academies and Military Funded Education

 

 I recently spoke at Congresswoman Katie Hill’s (25th Congressional District) Military Academy night.  The audience members were parents and students in high school.   These federal academies are highly competitive and look at the whole person. So it’s not enough to be a brainianc (super smart), they are also looking for students who are exceptional in the area of athletics, community involvement and leadership.  In return for this amazing education valued at $450,000, your student will be required to serve in the military for their “commitment” period. The commitment is a minimum of 5 years of service and can be longer, depending on a number of factors in regards to additional training after graduation.  If you have a “hero at home” who wants to go to a service academy, there are several things to keep in mind.


One of the first places to visit is your service academy’s admissions site:

USAFA – The United States Air Force Academy

USNA – The United States Naval Academy
USMA — The United States Military Academy

USMMA  The Merchant Marine Academy

USCGA    Coast Guard Academy (does not require a congressional nomination)

From Prospect to Appointee:  

  • Prospect: A student who has filled out the initial response form showing interest. This means they are essentially on an admissions mailing list. You can fill this out as early as middle school by going to the academy’s website.
  • Applicant: The individual has filled out a pre-candidate questionnaire and provided initial info on PSAT/SAT/ACT scores, grades and extra-curricular activities. This is usually done NO LATER than the spring of their junior year. This is also the time to contact your congressman and senator in regards to a nomination. In addition, if the student’s parent is qualified for a Presidential nomination, (see nominations and appointments below) then the student can contact the academy directly to pursue this nomination as well.
  • Candidate: To move from applicant to candidate indicates that you have cleared your first competitive hurdle. This step is decided by the Academies admissions staff in the early summer of a student’s Senior year. Not all students will get to this point, but this is when they will be interviewed by the Academy Liaison Officer (or the equivalent). It is from this list that appointments will be offered as early as the fall. For example, one of our sons was offered an USNA appointment by October.
  • Appointee: This means that the candidate has been offered an appointment into the Academy. They can choose to accept it or turn it down, but it means they have not only received an official nomination, but they have also been approved by the Academy’s admissions board and offered an actual appointment.

The Essay

It’s never too early to begin to think about what you would like to write in your admissions application essay. These are very important and should be well thought out before submitting. Be sure to have you liaison officer review it before you submit it or ask an academy graduate to help. It also wouldn’t hurt to have a faculty member from your school review it as well. More eyes on the project can mean a broader perspective, but it still needs to be your own voice, so you will have the final word on the essay.

What Does Freedom Mean to You?

The Kay family loves the 4th of July.  That includes 12 of us who appreciate Independence Day and what this holiday represents. However, there are three of the Kay family members who loathe the holiday.  I know I shouldn’t single them out, but I’m tired of the way that they take the freedom they enjoy for granted. These Kay family members have never thanked our Marine, Airman or Soldier for their service, they don’t send care packages when our sons deploy into harm’s way overseas.

I’ve decided I’m going to call them out. After all, who are they to dampen the enthusiasm of millions of revelers on such an important day in our nation’s history? So here it goes:

Buddy, Anna, and Hank—you are ruining the holidays for all of us.

Yes, our two mini schnauzers and granddog would rather bark, whine or run and hide under a bed when they hear fireworks in our neighborhood than appreciate the holiday in all its noisy glory. It’s gotten so bad, that we must get sedatives to get them through the 4th of July each year (to clarify, the sedatives are for them and not us—although I’m tempted.) Poor, unpatriotic puppies are terrified by the Black Cats, M80s and Lady fingers that the neighbor kids fire off every year.

Today, I like to thank those who serve as well as those who have served in the past and those who love them. It’s because of these heroes we can enjoy these freedoms. As I reflect on the freedom of speech, the press and religion, I’m grateful to live in the land of the free because of the brave.

 

I’m also grateful for the opportunity we have through the non-profit Heroes at Home to educate our Airmen, Soldiers, Marines and Sailors in Financial Literacy. Our free show provides our audiences with four, top-level speakers, a live twitter party and over 100+ door prizes to include free financial books and gift cards. This is all made possible by generous donations from USAA, Experian and other companies as well as individuals like you, who believe in helping our military members stay financially healthy so that they can keep their security clearances and do their important life-and-death work. All our speakers are volunteers and Heroes at Home doesn’t pay honorariums—these educators believe in our military members and their families. Currently, less than 1% of our donations go toward fundraising and over 90% goes directly to the support of educational programs for our troops.

What do I believe freedom means today?

I believe it means a free America.

I believe we can enjoy our freedom because of those who serve and those who love them.

I believe our Creator has freely given us gifts, talents and resources to make the lives of others better.

I believe in those who fight for our freedom both at home and abroad.
I believe in the land of the free because of the brave.

And I believe it’s time to go give those pesky puppies their sedatives before the fireworks begin.

What does freedom mean to YOU today?

 

 

 

 

Memorial Day and #HonorThroughAction

Gold Star Family

Being part of a gold star family is like being part of an honored and exclusive club—but one that no one wants to join. The gold star indicates that a member of that family died while serving their country. We are a three-star blue star family, which means that we currently have three family members serving with sons in the Marines, Air Force and Army. We’ve weathered deployments to Afghanistan and Iraq—praying our way through each day they were there. We never want to add another gold star to our family.

Yes, our family is a gold star family because of my Grandfather, SSGT Walter Rawleigh, a bombardier on a B-24. He was on his 47thmission in Madang, Papua New Guinea. Fully gassed and loaded with bombs, the “Cisco Kid II” had an engine malfunction on take-off and crashed into an encampment of Seabees having breakfast. Ten members of the crew and 165 Seabees suddenly died that day. Obviously, I never knew my grandfather and my dad was a young child when his father perished. I know that my father, Chief Master Sgt Rodger Rawleigh, USAF (Ret) was inspired to serve because of the fact his dad never came back from war.

 

Memorial Day

Memorial Day is about gold star families and should not be confused with Veteran’s Day. The latter is a day which honors all who have served in the United States military. A memorial is a remembrance of those who paid the ultimate sacrifice. It’s not a day to say, “Happy Memorial Day,” even though many Americans have a day off. Many will use that time to picnic and enjoy their families and friends. In fact, the original tradition of this day was to eat a picnic while sitting on the grounds of a cemetery.

This national holiday was first recognized by Congress in 1971 and before that time it was known as Decoration Day, which originated shortly after the Civil war. Besides my Grandfather’s tragic accident, 645,000 Americans have given their lives in defense of our freedoms. What can we do to appropriately honor those who died? I’m glad you asked.

 

The Poppy

 Honoring our fallen with a poppy is a tradition that was inspired by the poem crafted in 1915
entitled, “In Flanders Fields.” It was written by Lt. Col John McCrae after he lost a friend during WWI.  McCrae’s poem inspired Moina Michael, an American professor and volunteer for the American YWCA, to write a response poem, “We Shall Keep the Faith,” vowing to wear a red poppy as a symbol of remembrance.

Michaels campaigned to have the red poppy adopted as a national symbol of remembrance and, with help from Anna Guerin and the 1920 National American Legion Conference, the poppy became the official symbol of remembrance.

But it’s not limited to our country, the poppy is used as a symbol of remembrance all over the world. Along with the American Legion, we encourage people to wear or display a poppy on this weekend to remember those who lost their lives in battle.

 

Virtual Poppy Field

I invite everyone to join the conversation online using #honorthroughaction and share your story. What does Memorial Day mean to you? Who are you honoring? You can visit www.poppyinmemory.com to dedicate a digital poppy to a fallen hero or as a gesture of appreciation for those who have sacrificed all. It only takes minutes to participate and I want to thank USAAwho are sponsoring this initiative and for all their help in Heroes at Home.

Honor the fallen today.

5 Do’s and Don’ts For a Smooth Transition to College or A Service Academy

When my daughter, Bethany was 4 years old, we called her “Bunny” because she hopped from heart to heart. She loved to play with her little girlfriends and one afternoon she spent the entire afternoon with Amanda. She was a little girl who felt life deeply and could go from being on top of the world to the depths of despair in nanoseconds.

When I picked her up from her friend’s she bounced to the car and chatted all the way home. We walked in the door and I asked her how Amanda’s older sister was doing. Suddenly, she began to sob, uncontrollably.

“What’s wrong, Bunny?” I handed her a Kleenex.

“I don’t want to leave you, Mama!” she wailed.

“Why would you think you have to leave?” I was really confused.

She looked at me through her tears, “To go to COLLEGE.”

Apparently Amanda’s older sister was preparing to move to go to college and Bethany couldn’t imagine a day when she would have to leave her Papa and myself to go to school. The good news is that fourteen years later, she was a little bit more prepared when she moved from California to Chicago to go to college. She got a B.A. in Communications, with an emphasis in Electronic Media and was in her element.

Today, Bethany and I host The Money Millhousepodcast and still get just as emotional, on occasion, while putting her college degree to good use. We made a point of preparing Bunny and all the Kay kids for college, long before they went to Freshman orientation. Three of the Kay kids went to service academies, which meant they only had less than a month at home after high school graduation.

Whether you are prepping kids to go to a civilian university or whether they are going a service academy like three of our sons (USMA, USAFA, USNA) here’s some “homework” in the form of five do’s and don’ts to make a smooth move.   

  1. Don’t – Fill up free time with friends at the expense of family. 
  • Friends come and go but family is forever.
  • Only a small percentage of your friends from high school will still be your BFFs throughout college. Less than 2% of boyfriend/girlfriend relationships will last until

    college graduation.

          Do – Tell your mama (and papa) that you love them early and often.

  • Mend fences and build bridges with family members.
  • Expect there to be some pre-separation anxiety on both sides (parents and kids) so give each other a lot of grace.
  • Students, please understand that this is hard on your parents, especially if you are moving away to go to school.
  • Parents, understand that this is hard on your kid because they are about to go do something they’ve never done before. For those going to service academies, it’s going to be big and scary and you won’t be there.
  • Students, take the time to thank your parents, grandparents, friends, educators and coaches.
  1. Don’t – Take a break from physical fitness, especially if attending a Service Academy.
  • My husband, Bob, and our son, Jonathan, went to The Air Force Academy and they used to say that “The Air Force Academy is at an altitude of 7258 feet—far far above Annapolis or West Point.” That’s why physical fitness was important.
  • If you’re going to a service academy, you’re going to take a Physical Fitness Test as soon as you get there.
  • Engage in risky behavior, now is not the time to push the limits legally or physically. Don’t take up space jumping or quad racing because a broken limb could cost an appointee their service academy appointment.

          Do – Continue to workout and make wise choices.

  • Physical fitness is a healthy way to cope with pressure in college.
  • Even if you go on a family vacation or have a lot of things to do.
  • For service academy appointees, run 3 miles 3-4 times a week and then do 50 pushups and 50 sit ups every day.
  1. Don’t – Make this all about you.
  • Parents, don’t create drama before they go or after they’ve gone.
  • Moms, don’t sob and cry and tell them you don’t’ know how you’re going to survive without them. Shedding a few tears is OK, but doing what Oprah calls “the ugly cry” isn’t all right.
  • Parental, sibling or significant other drama is a distraction to the service academy appointee going through basic cadet training or “beast.” Distractions can lead to accidents and accidents can lead to a turn back (meaning they have to go home.)
  • Don’t post a bunch of “poor me-isms” on social media

          Do – Keep it positive. 

  • Right now, service academy portals will have a mailing address for the student. Give this address to friends and family and with your network because cards and letters mean everything during basic training. “Basics” aren’t allowed access to computers, phones or social media.
  • Do send simple cards and letters – no perfume on the cards, no kissy marks on the envelopes, no care packages during beast, and no food. After beast is over, you can send these.
  • Do tell your student funny stories about a younger sibling or the dog.
  • Do send pictures of the dog or pet.
  • Do keep it light and not heavy.Students, do make your social media channels private or have them go dormant.
  • Do clean up these channels because you never know what the cadre will get ahold of and you don’t want to embarrass yourself or become a targ
  1. Don’t –Be Han Solo – you don’t have to do this alone.
  • My husband’s advice to our sons for basic cadet training was. “Keep your mouth shut and help your classmates.”
  • Don’t stand out as the first, the most knowledgeable or the best or worst
  • For parents, don’t go this journey alone, join a parents club or booster club.
  • Remember, parents, sometimes you don’t know what you don’t know.

          Do – Be a team player.

  • Look for ways you can help others get through Beast.
  • The friendships you make in BCT and college will last a lifetime. My husband, Bob and I just had dinner with a classmate of USAFA class of l978.
  • Do take advantage of the sponsor family program, a program that allows local families to “adopt” a cadet or midshipman.Some of these friendships may become like a second family—or at least get you to the airport.
  • Parents, do join a parents clubfor your respective service academy. Your civilian friends don’t get it, other service academy parents do understand the unique situation your family faces.
  1. Don’t – Ever forget the “why” of what this education and your career means.
  • Service Academy Appointees are choosing something hard, something their civilian friends will never understand, but there’s a big “why.” They want to serve their country as officers.
  • During BCT and during your 4 years there, you’ll have to sometimes take life a meal at a time, a day at a time.
  • Parents, don’t forget that being a good parent means you let them fly and you support their choice to serve. You don’t have to like it or feel good about what those choices may include.
  • Parents, DON’T borrow tomorrow’s trouble. While they are there, they are safe, they are not deployed, they are not in harm’s way. Today has enough challenges of its own without borrowing on tomorrow. As long as they are in training, they aren’t in combat. If and when that day happens, you’ll have the strength you need to cope. We know this, having had one son serve in a combat zone in both Afghanistan and Iraq.
  • Appointees, remember your goals in getting through BCT and the academy—to fly, to serve, to go into cyber security or intel, or missles or space. Your goal is much bigger than BCT and that’s why you’ll get through.

Do –  Remember the Legacy

  • You are part of a long line of military service.
  • Think about the parents, siblings, grandparents, aunts or uncles who have ever served. You are part of that legacy.
  • Your legacy keeps American free.
  • Putting on a uniform doesn’t make someone a hero, but those who put on that uniform and serve with integrity first, service before self and excellence in all they do—that’s pretty heroic.
  • There’s another kind of hero as well, the Heroes at Homeand those are the parents, siblings, grandparents and family members of those who serve. America thanks you as well. 

“It starts and ends with character, and it’s a journey, not a destination. Leadership is a gift, and it is given to us by those who follow.”

General David Goldfein

Air Force Chief of Staff

 

 

How I Earned A Six Figure Income As a Spokesperson / Brand Ambassador – part 4

I’m gearing up to present this Brand Ambassador Workshop at Fincon this year and it makes me reflect on the last time I presented in that venue. It was 2014 and we were in a small space that accommodated about 40 people. In the audience were several bloggers and social media gurus who were interested in how they might be able to leverage their skills to be able to make money in this space. One of the people listening carefully was Tiffany Aliche, The Budgetnista, who was on the cusp of her potential career as a brand ambassador.

 

When I talked to her about it recently, she reflected, “I remember looking at the list of workshops and thought that I really wanted to see what that was all about. When you were talking, I kept thinking about brands I could possibly partner with and didn’t really know. But now, four years later, I’ve exceeded my expectations with your help.”  Tiffany is modest, but she’s currently in the top 5% of non-celebrity spokespersons/brand ambassadors. I worked with her on her first major deal and I’ve represented her ever since. I’ve also worked with a half dozen others who were at that Fincon presentation. What made Tiffany pop out as a top performer? Let’s look and see:

Characteristics of a Top Brand Ambassador:

  • Great work ethic– Tiffany delivers on time or early. Period. No excuses. I had another  rospective brand ambassador who couldn’t keep her phone appointment with me THREE times. I know, why did I give her so many chances? My daughter says I’m too nice sometimes, but I do like to believe the best in people.  However, if she can’t keep a phone appointment with me, how could I trust her to manage the deliverables on a contract?
  • Great questions– A great brand ambassador knows the right questions to ask when working with a client. While I (the agent) ask all the deliverable and money questions (the talent doesn’t need to talk money when they have a representative), Tiffany usually asks things like “What are your expectations?” and “How do you measure success?” She wants to know the client’s target so she can hit it every time.
  • Great Performance– Repeat work is a big part of income for a brand ambassador and getting a client to want you again…and again…and again is a gift. Tiffany makes it her goal to exceed a client’s expectations. This doesn’t mean that she does extra work for free (I don’t let her) but it does mean that she’s open to revising her work, she’s flexible and she gives the client better results than they ever dreamed of getting.

 

The Upward Spiral for a Spokesperson

I’m a pretty big Bradley Cooper fan and I saw the trailer for the upcoming movie, A Star is Born with Lady Gaga. That’s one premiere I’d like to go to as an influencer! I saw the previous version of the film with Kris Kristofferson and Barbra Streisand as well as the 1937 original. It’s a painfully sad story of someone on top who works their way up and then enters a downward spiral to destitution and despair. That same story can happen to brands when they believe their own press, think they are better than others, or they let success go to their head. But just as there is a downward spiral, I believe that there’s also an upward spiral that incorporates the adage, “success begets success.” Here’s how that happens:

  • Start – The brand ambassadors start somewhere. Some of the best begin as bloggers, writers, podcasters, media personalities, or speakers.
  • Skills – We already discussed the different skills, but the best of the best spokespersons will move outside their comfort zones and develop additional skills. Some bloggers are afraid of public speaking—but a top 5% brand will go to Toastmasters and get over that fear and then achieve the elite Accredited Speaker status (the top 1% of 4 million Toastmasters globally). A skilled podcaster will learn to become a better writer. An old-school book author will learn about social media. They seek to become the EGOT of their space in the marketplace—achieving excellence in all areas.
  • Success –As they develop their skills, they get gigs and execute all the deliverables in their contracts with excellence—exceeding client expectations.
  • More Success – As they are successful in contracts, this leads to their ability to develop even more skills and confidence, which leads to more success. They remain teachable and realize there’s always room for improvement.
  • A Star is Born – Some of the most remarkable and successful spokespersons are people that will never achieve celebrity like Kendal Jenner, who gets a cool mil for an Instagram post. Nonetheless, these top 5% non-celeb spokespersons are stars, like Tiffany, because they are working it and getting better every day.

In this blog series, we already learned the definition of a spokesperson/brand ambassador, the skill sets of a spokesperson,  the process involved in garnering, negotiating and contractinga spokesgig. Now it’s time to look at some of the specific deliverables as well as how to remain in compliance so you don’t get in trouble with the Feds!

Deliverables:

In the SOW (Scope of Work) and in your spokesperson contract, there will be an Appendix or a specific outline of what you are to deliver as well as the timeline (due dates) for those deliverables. When working for my brand ambassador clients, if these areas of the SOW or the contract we get from the corporation are not clearly defined, I’ll push back and ask for clarification. Here are examples of the various kinds of deliverables that are part of a working brand ambassadors rate sheet.

  • Per day or part of general appearance day (national TV, local market media TV, print, radio interviews, trade show appearances, podcasts, press conferences, etc.); per pre-tour development day.
  • Per travel day, if required, prior to or following work days
  • SMT (Satellite TV Media Tour) day – These are one of the most lucrative aspects of a contract because they are VERY difficult and require the highest skill set for a spokesperson. You have to be 100% in your messaging (you deliver at least the primary client message in each and every interview.) You usually arrive in a studio at 4:30 a.m. (EST) for makeup and rehearsal, then you have your first media hit around 6:00 a.m. with a morning news show via Satellite. You continue this for 3-4 hours and anywhere from 10 to 35 TV shows. They key is to be upbeat, perky and consistently deliver messaging the entire time. These SMTs earn 3K for a neophyte up to 30K for a non-celebrity pro.
  • Keynote message (speaking)
  • Workshop/Seminar or Breakout Session
  • Panel (as a panelist or moderator)
  • Media training day – This is usually the day before you kick off a campaign or the day before an SMT or RMT. This rate is usually 2x a social post.
  • RMT (Radio Media Tour) day– This is where you are on 10 to 30 radio shows, back-to-back, delivering key messaging for your client. This are usually done from a landline from your home or office and you can even do these in your pajamas. They make about 10x what one social mention makes for you.
  • Facebook Live – They pay you to go live on either their platform or your own platform. This is a premium deliverable and is usually about 6x the cost of one social mention on facebook. Make sure the contract doesn’t include a “Facebook Live” bundled into all the other social deliverables, because this item should rate more.
  • Email or Newsletter – Believe it or not, some clients still like newsletters or a blast of a promotion to your list. This is never free for the client and the price you get for doing this depends on how big your list is and your open rate (how many people open your email when you send it out.)
  • Fully Sponsored Podcast Appearances – You go on to a podcast like The Money Millhouse and if a sponsor is covering it, then you get paid to go on the show and mention the product, campaign or idea. You make sure to give disclosure about the partnership, but more about that in the FTC/Compliance section below.
  • Initial use of name and likeness and continued use – you get paid for the use of your name and likeness. If the client wants to continue to use it on a social platform or a website, then they rent it monthly.
  • Webinar – These are very popular and can be sponsored as long as they don’t seem like a commercial. They need to be organic or your brand ambassador presence can quickly turn into that of a commercial huckster. Keeping it informational, educational and non-commercial is the key to see both the brand ambassador and the client succeed in this kind of partnership.
  • Pitching tips (up to 3 tips) – Separate from Interviews. You get paid to create pitches for media and then if the client pitches them and you get a hit, then you also get paid to go on the show (or the media.)
  • Branded Educational Content – helping companies develop education material as a public service is really hot these days. You step in to help develop this and you put a friendly face on a corporation so that this content is more human.
  • 5 Day Course – Pricing varies depending on deliverables, but you are creating the course for the brand and will get compensated accordingly.
  • Branded 1-sheet PDF with client links – this is a product that you create with the input from the client.
  • Video Series – you get paid per video and the length of the video needs to be defined. There’s a world of pricing difference between a 1 hour video and a 3-minute video.

 

Federal Trade Commission

I’m not an attorney, but I know how to read a brand ambassador contract. I’ve been known to catch more stuff and nonsense than our attorneys who are not working in this space full time. I read, push back and sign every contract that has my name on it for myself or my brand ambassadors.  A big part of every contract is FTC disclosures. In fact, when I went to select a photo for this section, I didn’t just grab a logo off the internet, I purchased the FTC pic—that would be ironic, violate copyright law when writing about the Federal Trade Commission!

In short, you have to disclose any material connection between you and the corporate client you are working alongside. You have to let your public know you are being compensated in some way–whether financially or materially. If you are in doubt about what this kind of disclosure looks like then look at a recent letter written to influencers from a key official at the FTC and make sure you are in compliance.

The corporate contract will outline, specifically, how you are to disclose in the different forms of media. Follow that part of the contract as if your life depends on it—because your life as an influencer DOES depend on following those rules.

Remember Your Why

As you navigate new territories in this space, remember why you are doing what you are doing. If it’s all about the money with you and that’s all you care about, then please don’t call me. I’m not interested in working with you. I want to work with people care about something more than money.

I entered into these waters as a side hustle from home, to supplement our family income and my own income as an author/speaker. I started as a mompreneur and saw that I was leaving money on the table. I didn’t like that.

My goals were pretty simple: to send my kids through college (debt free) and to pay for their weddings. Along the way, I not only met those goals, but I was also able to reach financial independence and start a non-profit Heroes at Home which provides free financial education to service members, veterans and their families.

Why do you want to do this thing?

This concludes our four part series on How to Become a Brand Ambassador/Spokesperson. Feel free to ask me any questions or let me know how you are doing in this journey. If you’re at FinCon, I’d love to meet you and hear about your experience.

And remember, if you are interested in becoming a part of our beta team for a new Brand Ambassador Course, then submit your name to assistant@elliekay.com and we’ll see if you qualify.

One last word of advice as you continue this journey. Comparison is the thief of joy. You’re going to find amazing people doing amazing things in this space but remember that YOU are amazing, too! So have fun and run your own race.

 

5 Do’s and Don’ts For a Smooth Transition to College or A Service Academy

When my daughter, Bethany was 4 years old, we called her “Bunny” because she hopped from heart to heart. She loved to play with her little girlfriends and one afternoon she spent the entire afternoon with Amanda. She was a little girl who felt life deeply and could go from being on top of the world to the depths of despair in nanoseconds.

When I picked her up from her friend’s she bounced to the car and chatted all the way home. We walked in the door and I asked her how Amanda’s older sister was doing. Suddenly, she began to sob, uncontrollably.

“What’s wrong, Bunny?” I handed her a Kleenex.

“I don’t want to leave you, Mama!” she wailed.

“Why would you think you have to leave?” I was really confused.

She looked at me through her tears, “To go to COLLEGE.”

Apparently Amanda’s older sister was preparing to move to go to college and Bethany couldn’t imagine a day when she would have to leave her Papa and myself to go to school. The good news is that fourteen years later, she was a little bit more prepared when she moved from California to Chicago to go to college. She got a B.A. in Communications, with an emphasis in Electronic Media and was in her element.

Today, Bethany and I host The Money Millhousepodcast and still get just as emotional, on occasion, while putting her college degree to good use. We made a point of preparing Bunny and all the Kay kids for college, long before they went to Freshman orientation. Three of the Kay kids went to service academies, which meant they only had less than a month at home after high school graduation.

Whether you are prepping kids to go to a civilian university or whether they are going a service academy like three of our sons (USMA, USAFA, USNA) here’s some “homework” in the form of five do’s and don’ts to make a smooth move.   

  1. Don’t – Fill up free time with friends at the expense of family. 
  • Friends come and go but family is forever.
  • Only a small percentage of your friends from high school will still be your BFFs throughout college. Less than 2% of boyfriend/girlfriend relationships will last until college graduation.

          Do – Tell your mama (and papa) that you love them early and often.

  • Mend fences and build bridges with family members.
  • Expect there to be some pre-separation anxiety on both sides (parents and kids) so give each other a lot of grace.
  • Students, please understand that this is hard on your parents, especially if you are moving away to go to school.
  • Parents, understand that this is hard on your kid because they are about to go do something they’ve never done before. For those going to service academies, it’s going to be big and scary and you won’t be there.
  • Students, take the time to thank your parents, grandparents, friends, educators and coaches.
  1. Don’t – Take a break from physical fitness, especially if attending a Service Academy.
  • My husband, Bob, and our son, Jonathan, went to The Air Force Academy and they used to say that “The Air Force Academy is at an altitude of 7258 feet—far far above Annapolis or West Point.” That’s why physical fitness was important.
  • If you’re going to a service academy, you’re going to take a Physical Fitness Test as soon as you get there.
  • Engage in risky behavior, now is not the time to push the limits legally or physically. Don’t take up space jumping or quad racing because a broken limb could cost an appointee their service academy appointment.

          Do – Continue to workout and make wise choices.

  • Physical fitness is a healthy way to cope with pressure in college.
  • Even if you go on a family vacation or have a lot of things to do.
  • For service academy appointees, run 3 miles 3-4 times a week and then do 50 pushups and 50 sit ups every day.
  1. Don’t – Make this all about you.
  • Parents, don’t create drama before they go or after they’ve gone.
  • Moms, don’t sob and cry and tell them you don’t’ know how you’re going to survive without them. Shedding a few tears is OK, but doing what Oprah calls “the ugly cry” isn’t all right.
  • Parental, sibling or significant other drama is a distraction to the service academy appointee going through basic cadet training or “beast.” Distractions can lead to accidents and accidents can lead to a turn back (meaning they have to go home.)
  • Don’t post a bunch of “poor me-isms” on social media

          Do – Keep it positive. 

  • Right now, service academy portals will have a mailing address for the student. Give this address to friends and family and with your network because cards and letters mean everything during basic training. “Basics” aren’t allowed access to computers, phones or social media.
  • Do send simple cards and letters – no perfume on the cards, no kissy marks on the envelopes, no care packages during beast, and no food. After beast is over, you can send these.
  • Do tell your student funny stories about a younger sibling or the dog.
  • Do send pictures of the dog or pet.
  • Do keep it light and not heavy.Students, do make your social media channels private or have them go dormant.
  • Do clean up these channels because you never know what the cadre will get ahold of and you don’t want to embarrass yourself or become a targ
  1. Don’t –Be Han Solo – you don’t have to do this alone.
  • My husband’s advice to our sons for basic cadet training was. “Keep your mouth shut and help your classmates.”
  • Don’t stand out as the first, the most knowledgeable or the best or worst
  • For parents, don’t go this journey alone, join a parents club or booster club.
  • Remember, parents, sometimes you don’t know what you don’t know.

          Do – Be a team player.

  • Look for ways you can help others get through Beast.
  • The friendships you make in BCT and college will last a lifetime. My husband, Bob and I just had dinner with a classmate of USAFA class of l978.
  • Do take advantage of the sponsor family program, a program that allows local families to “adopt” a cadet or midshipman.Some of these friendships may become like a second family—or at least get you to the airport.
  • Parents, do join a parents clubfor your respective service academy. Your civilian friends don’t get it, other service academy parents do understand the unique situation your family faces.
  1. Don’t – Ever forget the “why” of what this education and your career means.
  • Service Academy Appointees are choosing something hard, something their civilian friends will never understand, but there’s a big “why.” They want to serve their country as officers.
  • During BCT and during your 4 years there, you’ll have to sometimes take life a meal at a time, a day at a time.
  • Parents, don’t forget that being a good parent means you let them fly and you support their choice to serve. You don’t have to like it or feel good about what those choices may include.
  • Parents, DON’T borrow tomorrow’s trouble. While they are there, they are safe, they are not deployed, they are not in harm’s way. Today has enough challenges of its own without borrowing on tomorrow. As long as they are in training, they aren’t in combat. If and when that day happens, you’ll have the strength you need to cope. We know this, having had one son serve in a combat zone in both Afghanistan and Iraq.
  • Appointees, remember your goals in getting through BCT and the academy—to fly, to serve, to go into cyber security or intel, or missles or space. Your goal is much bigger than BCT and that’s why you’ll get through.

Do –  Remember the Legacy

  • You are part of a long line of military service.
  • Think about the parents, siblings, grandparents, aunts or uncles who have ever served. You are part of that legacy.
  • Your legacy keeps American free.
  • Putting on a uniform doesn’t make someone a hero, but those who put on that uniform and serve with integrity first, service before self and excellence in all they do—that’s pretty heroic.
  • There’s another kind of hero as well, the Heroes at Homeand those are the parents, siblings, grandparents and family members of those who serve. America thanks you as well. 

“It starts and ends with character, and it’s a journey, not a destination. Leadership is a gift, and it is given to us by those who follow.”

General David Goldfein

Air Force Chief of Staff

Memorial Day and National Poppy Day

Gold Star Family

Being part of a gold star family is like being part of an honored and exclusive club—but one that no one wants to join. The gold star indicates that a member of that family died while serving their country. We are a three-star blue star family, which means that we currently have three family members serving with sons in the Marines, Air Force and Army. We’ve weathered deployments to Afghanistan and Iraq—praying our way through each day they were there. We never want to add another gold star to our family.

Yes, our family is a gold star family because of my Grandfather, SSGT Walter Rawleigh, a bombardier on a B-24. He was on his 47thmission in Madang, Papua New Guinea. Fully gassed and loaded with bombs, the “Cisco Kid II” had an engine malfunction on take-off and crashed into an encampment of Seabees having breakfast. Ten members of the crew and 165 Seabees suddenly died that day. Obviously, I never knew my grandfather and my dad was a young child when his father perished. I know that my father, Chief Master Sgt Rodger Rawleigh, USAF (Ret) was inspired to serve because of the fact his dad never came back from war.

 

Memorial Day

Memorial Day is about gold star families and should not be confused with Veteran’s Day. The latter is a day which honors all who have served in the United States military. A memorial is a remembrance of those who paid the ultimate sacrifice. It’s not a day to say, “Happy Memorial Day,” even though many Americans have a day off. Many will use that time to picnic and enjoy their families and friends. In fact, the original tradition of this day was to eat a picnic while sitting on the grounds of a cemetery.

This national holiday was first recognized by Congress in 1971 and before that time it was known as Decoration Day, which originated shortly after the Civil war. Besides my Grandfather’s tragic accident, 645,000 Americans have given their lives in defense of our freedoms. What can we do to appropriately honor those who died? I’m glad you asked.

 

The Poppy

 Honoring our fallen with a poppy is a tradition that was inspired by the poem crafted in 1915
entitled, “In Flanders Fields.” It was written by Lt. Col John McCrae after he lost a friend during WWI.  McCrae’s poem inspired Moina Michael, an American professor and volunteer for the American YWCA, to write a response poem, “We Shall Keep the Faith,” vowing to wear a red poppy as a symbol of remembrance.

Michaels campaigned to have the red poppy adopted as a national symbol of remembrance and, with help from Anna Guerin and the 1920 National American Legion Conference, the poppy became the official symbol of remembrance.

But it’s not limited to our country, the poppy is used as a symbol of remembrance all over the world. In fact, Friday, May 25, 2018, is National Poppy DayTM, which was first recognized on May 26, 2017. Along with the American Legion, we encourage people to wear or display a poppy on this day to remember those who lost their lives in battle.

 

Virtual Poppy Field

I invite everyone to join the conversation online using #honorthroughaction and share your story. What does Memorial Day mean to you? Who are you honoring? You can visit www.poppyinmemory.com to dedicate a digital poppy to a fallen hero or as a gesture of appreciation for those who have sacrificed all. It only takes minutes to participate and I want to thank USAAwho are sponsoring this initiative and for all their help in Heroes at Home.

Honor the fallen today.

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