A Financial Education Event
     

7 Ways to Thank a Veteran Today and Every Day

 

As far a military families go, I’m brat, a grandbrat, a wifebrat and a mombrat. Yes, military service runs deep in the Kay family. My Grandpa died as an aircrew member in WWII; my dad retired as a Chief Master SGT in the US Air Force; my hubby flew fighter aircraft in the Air Force for 30 years; one of my sons graduated from the Naval Academy and is an active duty Marine; another son graduated this year from the United States Air Force Academy and is at pilot training; and my youngest son is a junior at WestPoint. So when it comes to thanking our troops for their service, I really appreciate those of you who take the time to say thanks.  Here are some more easy ways to express your appreciation:

1.       Say “Thanks” – The fact that you are reading this blog, indicates that you probably already thank those in uniform when you see them. When people say “Thank you for your service” to my Marine son, he responds with, “Proud to serve.”  Be sure to also thank family members, including parents of service members, for the way they serve by supporting their military members. You can also say thanks by donating to Heroes at Home, which provides financial readiness for military readiness. In our Heroes at Home events I explain that when people say thanks to them, it’s their way of being patriotic.

2.      Say “Welcome Home” – As we all know, the Vietnam War was not a popular conflict, and those who served were greeted with jeers, taunts or just plain apathy. There are also those who returned from the Korean War who were never properly welcomed back. So when you see an older vet, ask them what war they served in and if it’s one of those two, then ask one more question, “Were you ever welcomed home?” If they say, “no” then simply say, “Well you have been now, welcome home soldier, thank you for your service.” I’ve done this many times and all were deeply thankful for the sentiments, and some were so deeply moved, they even had tears in their eyes. In our Heroes at Home Events, I encourage our young service members to welcome home these Veterans and just how much it means for someone currently serving to thank those who have served.

3.      Pick Up Dinner – Every year, restaurants give free meals and discounts for Veterans and those who are serving now and at The Military Wallet, you can get this year’s update. But why not keep it going year round? Once a year, or more, depending on your budget, pay for a military member’s meal. You may see a service member with his or her family or a group of military dudes and dudettes in a small group at a restaurant. Don’t go up to the soldier, sailor or airman to ask if you can pay for their meal. Instead, go to the manager or the waitress and ask for their bill, then pay it as you leave and tell the waitress to give them a simple message: “Thank you for your service.”

4.       Operation Gratitude – During Veterans day week, our USAFA parents club volunteered to help put together care packages for the troops. Lots of volunteers put together over 7,000 care packages in one day! Each time I went through the assembly line with my boxes, it took all my self control not to slip that package of Rocky Mountain Factory fudge into my pocket. You can also donate DVDs, Girl Scout cookies, trial-sized toiletries, candy, scarves, gloves, small stuffed animals, books and more to the effort.

5.      Mow A Yard – Or rake leaves, or plant rosebushes, or paint an outhouse, or… you get the idea, for the military family of a deployed service member in your neighborhood, church or community.  When Bob was gone and I was left home alone with a house full of kids, I really appreciated that help. The best help comes from people you know, where that military family is comfortable knowing you are not a creeper!

6.      Donate Your Old Cell – If you are like most of the Kay family members, you get a new phone about once every 18 months or so (it seems to be an inalienable right in our clan). Instead of trading in when you trade up, give it to Cell Phones for Soldiers


7.     
Care for Critters – If you are like my hubby, you are a critter person. He sits in his easy chair each evening and instantly—voila!—three mini schnauzers appear in his lap. They were his constant pet therapy when he broke his back a couple years ago, thereby ending his career as a fighter pilot. If you love critters, then you can offer to provide foster care by taking in a dog or cat of a wounded or deployed military member while he or she is receiving medical
treatment or on duty.  For more on this, go to Guardian Angels for Soldiers.

Thank you to all our Veterans and their families, and a special thanks to my husband, LTC Bob Kay, the World’s Greatest Fighter Pilot for his 30 years of service, to my Marine, Airman and Soldier. I’m so proud of all of you!

Ellie Kay

www.elliekay.com

How to Nail the 400K Interview

Do you enjoy working with tomorrow’s leaders? I sure do!

One of my many volunteer efforts is working with students who have a desire to go to a Department of Defense United States Service Academy such as Navy, West Point, the Merchant Marine Academy and the Air Force Academy (Coast Guard is not a DOD Academy and doesn’t require a Congressional Nomination.) An education that has a value of over 400K and is paid back in 5+ years of military service.

A key part of this process is the Admissions Liaison Officer (ALO) interview AND the Congressional interview. I’ve sat in on over 300+ of these interviews and I’ve thought “with some tips and coaching, these students could have done much better in this interview.” We recently participated in a zoom panel with several of these students and their parents.

Besides being an ALO and Congressional Panelist, I’ve also mentored the three Kay sons who graduated from Navy, Air Force and West Point. Here are some ideas that can help you (or your favorite student) go from good to great in high level, pressure interviews. These ideas are based on work I’ve done professional in Toastmasters, in 2800+ media interviews and in being the interviewer on Congressional panels that interview as many as 50+ students in ONE DAY.

Please feel free to share this blog with the student or person you know has a high level interview coming up. It’s written directly to them!

Best Practices, Tips and Tricks

Keep in mind, this is the most important interview of your life thus far. It’s worth approximately 400K+ (the value of a Service Academy education). This is a high-level interview and these tips are not official USAFA policy, nor have they been endorsed by USAFA. These come from 25 years as a professional speaker & corporate media trainer.

They are also based on my experience as an ALO (USAFA Admissions Liaison Officer) and Congressional Panelist, having interviewed/assessed 300 student candidates.  Besides our kids who graduated from USNA, USAFA and USMA, our other civilian children who graduated from Stanford, Columbia, UTA, &  Moody Bible Institute. All of our kids had interviews involved in their education and all got substantial scholarships to graduate debt free from college.

  • Affirmation – Before the interview, practice some positive affirmations such as “I can do this” and “I’ve prepared for this” and “I’ve worked hard, this is going to be a great interview.” It doesn’t matter if you feel that way or not, just say it either out loud or in your mind. If you have a negative thought leading up to the interview,such as “I’m really nervous” or “I’m not looking forward to this interview” or even “I wish this were over.” Then stop. Reset your mindset and say the positive affirmations I mentioned at the beginning of this point. You could even create your own “Top Ten Affirmations” that you and your parents come up with to counter what I call “stinkin’ thinkin’” Your first three are already listed above.Henry Ford said: “Whether you think you can or you think you can’t—you’re right.”
  • Story Telling and Transparency – As you think through the answers to these questions, incorporate some of your own story that sets you apart. Are you first generation American—there’s a story there. Were you raised by a single parent? Did you have younger siblings to take care of? Did you help care for a family member who was ill or had special needs? Did you have a relative whose example inspired you to military service? Do you have a passion that motivates you such as going on mission trips, helping the homeless, fighting illiteracy or social injustice? Have your parents or mentor help you think through your story and learn to tell it in a way that will have an impact on the listeners.
  • Keep your answers to the ABC Model:

Accurate – Don’t tell anyone else’s story but your own, it will ring of insincerity. If you use numbers, make sure they are up to date. Don’t overstate your scenario. If you quote someone, then give attribution to that quote or story, you don’t want to pretend it’s your own.

Brief – You shouldn’t have an answer that lasts more than one minute. Otherwise, it

sounds like a monologue. But don’t give a “yes” or “no” answer either.  That’s too brief! A 30-45 second answer is ideal.

Clear – Even if you are using fewer words, you still want to be clear so that the panel understands what you are trying to communicate. Ask your parents if you really answered the question and ask them what they heard your answer to be. If they are hearing something different than what you are saying, then you need to rework the answer until you are clear.

  • Practice answering the questions and have your parents listen for the following:

Superfluous Words – parents count how many times they say filler words such as uh, um, ah or like. Work to eliminate these from your vocabulary with more practice. (Using filler words sends a subliminal message of a lack of confidence in what you are saying. )

The Robot – Don’t practice so much that you sound like a robot or like you are giving canned answers. This comes across awkward and/or disingenuous. You want to retain the element of spontaneity even if you have worked on some answers ahead of time.

The Timing – See above under the ABCs of answers (Brief). Parents can time your answers as you aim for a 30-45 second answer. This is just a suggestion and not a hardline rule. The best interviewees keep their answers long enough to answer the question but not so long that they sound like a run-on sentence.

Pacing – Are you talking too fast? This can come across as being nervous if you are a fast talker. The idea is to tell yourself to “slow down” as you are talking and then talk slower still. It “feels” strange to a fast talker, but it comes across as just the right pace. Unless you are from Texas (as I am), then you probably already talk slow enough.  

  • Take Your Time – If you don’t know the answer to a question asked, it’s ok to take a few seconds and compile your thoughts. Look to the side or look down briefly. I call this the “Ryan Seacrest Effect” where that emcee will put his fingers together, briefly look down, then look back up again. By breaking eye contact with the audience, his brain goes to a place where he remembers what he wants to say. It can also eliminate the “deer in the headlights” effect.
  • Complete Sentence – Take a breath, wait a few seconds, then start answering in a complete sentence. As you begin this way, an answer will likely come to you and you buy time in trying to come up with your answer. For example,  Question: What are your two greatest strengths? Answer: I would say that my greatest strength is…
  • Technical Issues – If this is a virtual call (zoom, skype, FaceTime) make sure you have good lighting (light should be BEHIND your computer/device shining on your face.) Check your sound, too. You may want to wear a headset or earbuds to cut down on feedback during the call. You can test these at www.zoom.us/test
  • Posture – Whether virtual or in person, you can improve your posture by sitting on the front half of your chair. Never sit fully back in the chair or you are more likely to slump. Sit up straight with shoulders back, but be comfortable as well. Too straight makes you stiff, too comfortable comes across as careless.
  • Appearance – You can wear a JROTC or CAP uniform (no Scouting Uniforms). It comes across as professional & shows what you look like in uniform.
  • Service Academy Interviews – Young men get a fresh (shorter) haircut, wear a dark suit, even if it is a virtual interview. White shirt, conservative tie. If it’s a new suit, make sure the thread stay holders are off the pleats in the back of the jacket. Just look at the pleats and if there are long threads there, holding the jacket in place, cut those out. Young ladies can wear a modest suit or dress (not a super short skirt). Neat hair (not trendy or brightly colored). Modest makeup (if you use it). Mid height heels (no higher than 3”). Nails should be plain or freshly painted (no peeling polish.) This is a professional look worthy of such a high-level interview.
  • Eye Contact – If in person, make eye contact with the interviewer that is consistent (but not so intense that it comes across as creepy.) If virtual, look for the camera and try to look into the camera.
  • More Information – For further research, I’ve created a three-part blog on how we helped the Kay brothers get into their respective service academies.

https://elliekay.com/wpress/2018/06/12/its-academy-time-usafa-usna-usma-part-1/

https://elliekay.com/wpress/2018/06/19/its-academy-time-usafa-usna-usma-part-2/

https://elliekay.com/wpress/2018/06/26/its-academy-time-usafa-usna-usma-part-3 /

Mock Interview Panel – Zoom/Skype/GoogleHangouts

WHY:  This is an opportunity to compile a group of people to interview the student. It simulates the pressure the student will feel at the Congressional Panel. If they can experience it once before it actually happens, it will give them greater confidence.

WHO:  Your parents, educators or JROTC Leaders can help get a group together. If you’re in Scouting, they could help put together a panel for you. About 3 to 5 people who join all at one time (probably virtually) to interview you. It will last about 20-30 minutes, depending on how verbose the interviewee and the panelists are during the interview and the feedback section.

WHEN:  Sometime before the ALO and Congressional Panel interviews. You can send out a doodle (organizer) to the panelists to get a date that works for everyone. www.doodle.com

HOW:  Let someone serve as the organizer (maybe a parent) who will send out copies of the questions provided in this document. The questions are numbered.  (Or even send this entire file so they know what to look for in the interview.)

  • The organizer will assign different questions (by number) to the different panelists ahead of time (dividing it up equally).
  • Everyone will join the call and the organizer will welcome everyone, then provide an order of who asks questions first, second, etc. Then the panelists take turns asking their questions and taking notes.
  • I suggest the organizer give a copy of all the questions to each of the panelists ahead of time so they can take appropriate notes.
  • Parents will count uhs, ums and filler words.
  • Each panelist can also add ONE question not on the file so that the student gets to answer extemporaneously (something they didn’t prepare ahead of time.)
  • NO feedback comments from panelists (other than questions) will be made DURING the interview. This is simulating a real interview.
  • At the end of all of the questions, the organizer will say “Thank you for coming today.” That marks the “end” of the formal interview. Next–the feedback session.
  • Then the panelists will take 2-3 minutes each to give feedback verbally. I suggest a “feedback sandwich.”  Say something encouraging first, then the “meat” of what needs to be improved, then something encouraging again. Please do not select panelists who are overly critical—this will not improve the student’s confidence. We are looking for constructive feedback, NOT constructive criticism and there is a difference. It’s the mindset of helping versus a mindset of being critical.
  • The panelists can scan and return their written feedback after the mock panel.

For the actual questions, you can email us at assistant@elliekay.com and ask for Mock Interview Questions.

The World is Going to Know Her Name

Bethany Grace. That name means something. It was the name I had for her two older brothers if they had been born a girl. But then I finally got my Bethany Grace. There’s power in a name. There’s power in THAT name. Bethany Grace. It means “graceful one in the house of God.”

She was born unconventionally with a doctor I’d never met. The base hospital was being closed down in phases and if a mom delivered on two particular weekends a month, she had to go downtown. We had to use the ER doctors and they didn’t know me. But that issue was soon rectified. I arrived in the middle of active labor and I fought for my birth plan and won. The prize? The winners got a beautiful baby girl born in grace and joy.

Long before Alexander Hamilton became a play, the world was going to know her name. Bethany Grace.

I told Bob I didn’t know what to do with a girl, I was the mother of boys that kept a cloth diaper near the changing table to stop a sudden fountain. I knew about boys. I knew about overalls and Tonka trucks. But a girl?

My daughter got two baby showers and we had TONS of dresses that she would soon outgrow so I had to make use of them quickly. Every day Bob came home from flying jets, he saw his baby girl in a different dress with ruffles, bows, lace and bonnets. Our friends were very generous. After two straight weeks of new dresses, he came home one day, shrugged his shoulders, and wryly said, “I guess you figured out what to do with a girl.” Bethany Grace, you are a gift.

She grew in grace with a joy that was contagious and quickly spread to all she met. She laughed and giggled and suddenly the old curmudgeons in the restaurant were laughing and giggling. She had the power to exchange storm clouds for sunshine and butterflies. She still has that power.

She’s used her power wisely–to bring grace to others, to selflessly serve a community of children in Europe and military members around the world. She’s used her power to revitalize an indifferent audience into a mosh pit of excitement and anticipation. Whether she’s speaking to 3 people or 3000, she’s engaged, enigmatic and effervescent. She’s Bethany Grace.

Today, she turns 30 and has much to show for her years– she’s visited 30 countries with no debt, she’s spoken to large audiences and worked her magic on them, she’s become a Godly wife and a couple months ago, she became an unconventional mom. I say unconventional because Caden was born during COVID19 and with a “eventful” pregnancy. I say unconventional because motherhood doesn’t normally come so easily to women the way it did to my daughter. Her child doubled his birth weight in 7 weeks under her expert care. You would have thought this was her 5th child instead of her first. Bethany, there’s no shame in having a smooth transition to motherhood and a fierce love & appreciation for your good little baby.

Bethany Grace, you’ve done right by your name. You have walked gracefully in the House of God and outside of those walls as well. You’ve conquered opposition and oppression along the way. The world may not yet know your name, but YOUR world knows it–your mama & papa, your brothers, your faithful friends, your sweet husband and your precious son. It’s a name that brings a smile to our lips and joy to our hearts. It’s a name that will live eternally in a kingdom far away. It’s a name I love.

Happy Birthday, daughter. Happiest of Birthdays, Bethany Grace.

 

This was written by Ellie Kay as a tribute to her co-host on The Money Millhouse for her birthday. To hear this mother/daughter team in action, go to The Money Millhouse podcast.  

A Closer Look at Father’s Day

Dad. Papa. Old man. World’s Greatest Fighter Pilot. We call the fathers in our lives a lot of different things (some more well-received than others), but most of us can agree that we appreciate them. With Father’s Day coming up soon, it’s time to start thinking of ways to show that gratitude to your paternal unit.

To celebrate our 100th podcast episode, we invited the fathers & husbands in our life into The Money Millhouse studio to get their spin on our show. Even we (Bethany Bayless and Ellie Kay) were surprised to hear their inputs and we learned something about these great guys and fathers.

According to digital offers destination, RetailMeNot, a survey found more people buy Mother’s Day gifts for mom than Father’s Day gifts for dad (86%* vs. 77%). Other findings include:

•Nearly half (48%) of consumers surveyed believe that people spend more on Mother’s Day gifts than on Father’s Day gifts

•20% of consumers surveyed admit they are more creative with gifts for their mom on Mother’s Day than for their dad on Father’s Day

•Gift cards (17%) and quality time with the family (17%) top dads’ Father’s Day wish lists this year. 

He might act like he enjoys that tie or bottle of hot sauce you get him every single year, but a unique gift every now and then can go a long way. Best of all, it doesn’t have to be expensive. Here are three unique ways to show your father or father figure some love this year, without spending a ton of cash. 

Use Online Coupons: Use RetailMeNot.com, or download the app. Whenever you have an idea of what to get dad, type in that store to get coupons to be used online or in store. You should never have to pay full price when you have coupons so close at hand!

Give dad some time off this year: Use sites like travelzoo.com to find great destination packages for great deals for later this summer or fall. It could even be a weekend getaway close to where he lives–you are able to search by location for the best deals around. 

Customized gift: We’re not talking just coffee mugs or canvas photos here (find these at Walgreens with same day service and coupons on their website or Retail Me Not)… we’re also talking something completely customized and unique. My son Daniel surprised me last Mother’s Day with a framed “Kay Family Rules” listing all the sayings we would tell our kids when they were growing up. It was funny, memorable and something even a father would appreciate.

At other craft sites like Etsy, you’ll find a wide variety of handmade and vintage gifts that can be personalized with a simple note to the seller. They even have a convenient section up right now that lists dad-like items such as guitar pick bracelets, dog tags, robes and phone holders.

Do-it-yourself project: Pinterest is our go to place for ideas. And while it’s another great option for finding a customized gift, it’s an even better starting point for something you can make yourself. For example, if your father has a particularly defined “power stache,” like Papa Kay, there’s a gift on Pinterest for a jar with an outline of a mustache, which can easily be made and personalized yourself. (Plus it makes a pretty good place for him to store his combs, razor and other items.)

The gift of an experience: If you’re lucky enough to live by your dad, one of the most memorable gifts you can give him is simply spending some time with him. You could toss baseballs at the park (while social distancing) cook his favorite meal (barbecue, anyone?) or go to a hike or bike ride. 

When it comes to a Father’s Day gift, a more expensive gift isn’t necessarily a better gift. Put some thought into it and he’ll be happy. Just be sure to call him by one of the names he likes–The World’s Greatest Fighter Pilot agrees.

Ellie Kay
America’s Family Financial Expert (R)

Revive and Thrive Virtual Women’s Conference

In my podcast, The Money Millhouse, we are addressing financial issues for women who make and manage money–especially during a pandemic. We believe in supporting each other.

In these unprecedented times, women need more support and encouragement than ever. We need words of hope and truth to spur us on in our “new normal” and help us live lives of greater joy and purpose despite our circumstances. Revive and Thrive is a virtual conference we’ve created to do just that! I will be presenting “Living Rich for Less.” 

We’ve gathered a group of amazing teachers, speakers, and authors to pour into women’s lives in on a variety of subjects that will educate, equip, inspire, and challenge. Best of all, it can be
enjoyed at your leisure in the privacy and safety of your own home.  As added bonuses, each speaker has offered a free downloadable gift and will personally host one live video chat in the weeks after the conference airs so you can connect with her, ask questions, and interact with other women. My zoom chat will be on June 2 at 4:00 PM PST.

I know that at times I feel I’m doing fine in the midst of sheltering in place despite the fact I’ve cancelled 11 trips (many for business.) I’m trusting that as I continue to do the right things for the right reasons, I can trust God for the results. Watching some of my fellow speakers talk about these very feelings I’m experiencing has been revitalizing for me. One of my biggest takeaways was from Dr. Michelle Bengtson’s talk on “Breaking Anxiety’s Grip” where I learned to say “I get to” instead of “I have to.” That tiny little change was so very hard but it completely changed the way I’m viewing this season of life.

I look forward to seeing how you will revive and thrive as a result of this virtual conference!

Thanksgiving Traditions

Thankful Traditions

The Kay family photo for Woman’s Day magazine.

Back when my co-host of The Money Millhouse was just a little girl with a big smile, we created memories through holiday traditions.

One of the things I discovered is that not every “savings” can be measured in dollars and cents. One of the things we emphasized in our family is the saving of memories. Our Thankful Tree was featured in a Woman’s Day magazine one year. It took two photographers 8 rolls of film and four hours to get one 3 x 5 photo in the magazine. Joshua was missing for one roll of film and we didn’t notice until we saw him making faces from behind the photographers and we asked, “What are you doing back there?”

The tip we gave is how we’ve stayed in touch with family and friends during this holiday. On November 1st, we made a Thankful Tree on poster board and put it on our wall or front door. The tree was bare because the leaves that we made out of construction paper have not yet been gathered. The leaves have the person’s name on them and say, “Papa is thankful for _________.” But we left the tree bare at the beginning of the season to teach the children how barren our lives are without the giving of thanks.

We made and sent the leaves to friends and family around the world along with a self-addressed envelope. When these envelopes came back, the children got excited as they took turns opening them. At dinner that night, we read the leaf and give thanks along with those who are thankful and put the leaf on our tree. By Thanksgiving Day, we had a tree full of thanks. We carefully saved the leaves in an envelope marked by the year and kept all in our Thanksgiving decoration box. Each year, we read the leaves from past years.

We never know when this year’s leaf might be someone’s last, or which family might have a new leaf on next year’s tree. So we give thanks.  These days, we gather “thankful comments” from facebook, email and twitter, but the point is we are connecting with friends and family in a meaningful way.

This holiday, what are YOU thankful for?  Besides our health and our family, we are thankful for two weddings this year, healthy grandchildren, and the chance to be together during the holidays.

Happy Thanksgiving!

Ellie Kay

 

Service Academies and Military Funded Education

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 I recently spoke at Congresswoman Katie Hill’s (25th Congressional District) Military Academy night.  The audience members were parents and students in high school.   These federal academies are highly competitive and look at the whole person. So it’s not enough to be a brainianc (super smart), they are also looking for students who are exceptional in the area of athletics, community involvement and leadership.  In return for this amazing education valued at $450,000, your student will be required to serve in the military for their “commitment” period. The commitment is a minimum of 5 years of service and can be longer, depending on a number of factors in regards to additional training after graduation.  If you have a “hero at home” who wants to go to a service academy, there are several things to keep in mind.


One of the first places to visit is your service academy’s admissions site:

USAFA – The United States Air Force Academy

USNA – The United States Naval Academy
USMA — The United States Military Academy

USMMA  The Merchant Marine Academy

USCGA    Coast Guard Academy (does not require a congressional nomination)

From Prospect to Appointee:  

  • Prospect: A student who has filled out the initial response form showing interest. This means they are essentially on an admissions mailing list. You can fill this out as early as middle school by going to the academy’s website.
  • Applicant: The individual has filled out a pre-candidate questionnaire and provided initial info on PSAT/SAT/ACT scores, grades and extra-curricular activities. This is usually done NO LATER than the spring of their junior year. This is also the time to contact your congressman and senator in regards to a nomination. In addition, if the student’s parent is qualified for a Presidential nomination, (see nominations and appointments below) then the student can contact the academy directly to pursue this nomination as well.
  • Candidate: To move from applicant to candidate indicates that you have cleared your first competitive hurdle. This step is decided by the Academies admissions staff in the early summer of a student’s Senior year. Not all students will get to this point, but this is when they will be interviewed by the Academy Liaison Officer (or the equivalent). It is from this list that appointments will be offered as early as the fall. For example, one of our sons was offered an USNA appointment by October.
  • Appointee: This means that the candidate has been offered an appointment into the Academy. They can choose to accept it or turn it down, but it means they have not only received an official nomination, but they have also been approved by the Academy’s admissions board and offered an actual appointment.

The Essay

It’s never too early to begin to think about what you would like to write in your admissions application essay. These are very important and should be well thought out before submitting. Be sure to have you liaison officer review it before you submit it or ask an academy graduate to help. It also wouldn’t hurt to have a faculty member from your school review it as well. More eyes on the project can mean a broader perspective, but it still needs to be your own voice, so you will have the final word on the essay.

How to be a Brand Ambassador: A Step-by-Step Guide-UPDATED!

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When I was a young mom with five children ten years old and younger, I launched a side hustle as a Brand Ambassador that eventually helped put all those kids through college debt free, and pay for their weddings. It also helped me gain financial independence, start a non-profit, Heroes at Home, to teach financial education to military families, and start a podcast called The Money Millhouse.

Who would have thought a side hustle could grow to become something so meaningful that could do all that?

That is the beauty of following your passion, developing your profession and living your purpose. You never know where a side hustle can lead.

My work in this space led me to be an advocate for new Brand Ambassadors in yet another new side hustle as a Boutique Brand Ambassador Agency.

We began to work with talent who have the skill set to earn a minimum of $5K per deal. We can afford to be choosy and will only work with Brand Ambassadors who are hard working (they can be trusted to get the deliverables completed on time), have high integrity (they won’t promote products that are bad for consumers or sell their mama for a buck), and they are dream talent for PR agencies and corporations (they exceed expectations).

There is a lot to know about this space, and you may be itching to get into it, which is why I created this comprehensive guide on how to be a Brand Ambassador. It is everything you need to know when breaking into this space.

How I got my start as a Brand Ambassador

When my five youngest kids were ten-years-old and under, they made their television debut in a New York local news segment entitled, “The Back to School Garage Sale Fashion Show.”

They strutted their stuff on camera, with sweet little smiles and childish eagerness as I described each item they wore. Then I shared the cost of these items at a Garage Sale versus retail. The overall savings was over $300.

When it came time for the youngest, three-year-old Joshua, to show us his shoes, he lifted his foot and showed the camera to bottom of his shoe. He was a natural.

We went to Dunkin Donuts to celebrate and life got even more exciting for them as one of the patrons recognized the kids from the segment they just watched on the news. “Hey, weren’t you kids just on television on the news?”

They handled their fame with quiet dignity and grace with Joshua shouting,

“I showed them my shoe” as he held up his foot to demonstrate.

They were celebs—for 15 minutes!

That weekly TV segment was a spot I secured several months earlier went I went on the local news to talk about a coupon seminar I was giving that would benefit a local food pantry. I had $200 worth of groceries on the set for which I paid $7.

After the segment ended, I pitched the idea of a weekly savings spot and the producer agreed.

The time came for my first segment, and I totally bombed. I didn’t realize that I needed to talk in short, sound bites for the 4-minute segment. My story went too long and I didn’t even get to my first tip.

It was horrible.

I dusted off my pride, practiced at home, and came back to nail it the next week.

And I nailed it every week for a year.

Those 50+ segments laid the groundwork for eventually becoming a spokesperson as I developed and grew my brand as “America’s Family Financial Expert” ® and “America’s Military Family Expert.” ™

I started as a young, homeschooling mother of many who began a side hustle of writing books and speaking while moving our herd every 1-2 years. As a military spouse, it was hard work while trying to balance a family and life as a mom with a spouse who was often gone.

But this side hustle surprised us all and grew into a six-figure income (working with 100+ brands).

It helped put all the kids through college (debt free), paid for weddings, and provided money in the bank for our financial independence. But it all started somewhere—it started small.

What is a Brand Ambassador?

Before we talk details, let’s look at the difference between a Spokesperson and a Brand Ambassador or Influencer. These terms are often used interchangeably, but amongst the people who work with brands, there is a difference.

Spokesperson

This was the original term for the person who spoke on behalf of an organization or a brand. It’s been a term that has been around over 30 years. A Spokesperson is the face that represents a corporation promoting a brand or product. Sometimes they are CEOs for a company or for a Foundation.

They are sometimes famous people. But the most common kind of Spokespersons are those who are experts in their field, unlike a celebrity spokesperson, who is usually not an expert. With celebrity spokespersons, the rates are quite high, whereas a non-famous expert is more affordable.

Spokespersons usually possess a wide variety of skill sets with a high level of expertise. They are authors or speakers, and are often adept at television and radio interviews. They are able to handle Satellite Media Tours (see SMTs below). They are well-spoken, polished schmoozers at trade shows, or are just good at “in person,” off-the-cuff desk-side interviews in New York City.

Brand Ambassador

With the emergence of social media, the Brand Ambassador, or Influencer, began to evolve.

Those with medium to large social media followings (usually 20K or more) were approached to mention brands, write blogs, and share on their social platforms. They didn’t necessarily to have all the skill sets of the traditional spokesperson.

If they could host a twitter chat with their 20K followers, then it didn’t matter that they couldn’t put two words together in front of a live audience of 500 people.

They could concentrate on their preferred skills within their comfort zone.

Are most brand ambassadors leaving money on the table by not developing ALL the skills found in the traditional Spokesperson?

Yes, they probably are.

But they can still make a good living as they get compensated for blogs, Facebook mentions, tweets, Instastories and Pinterest pins. They don’t have to be adept at television, radio or podcast interviews.

Brand Ambassadors don’t develop the corporate product or service, they simply promote it.

Brand Ambassador tip:

It can be easy for PR firms and their clients to take advantage of brands because most of the social media stand-outs were not familiar with contracts and rates. Most were not represented by agents. To avoid this, find an Agent to represent your contracts, find hidden fees, and get you the best price for the scope of work.

The Skill Set of A Six Figure Influencer

Here are the 5 components that will lead to a successful career as a Brand Ambassador. These have worked for me and my clients thought the years and have lead to hundreds of thousands of dollars in the Brand Ambassador space. They may be different for you and your brand, but they serve as a good starting point.

Speaking

Learning to become a quality speaker was a component in some of the gigs I got.

For example, I did an event for U-Promise that required me to give a speech in New York City in front of 1,000 students and their families for the Jumpstart Coalition partnership where they unveiled the world’s largest piggy bank.

I have another client who gives sponsored speeches at Essence Fest in front of thousands of women and she rocks it every time.

Even today, after more than 2,000 paid speaking events, I still work on becoming a better speaker by receiving post-event debriefs from my Money Millhouse Podcast co-host, Bethany Bayless.

I don’t get my primary feedback from someone not familiar with the space. At this point in my career, I listen to experienced speakers who have my best interests in mind.

Eventually, I worked hard enough to earn the Toastmasters elite Accredited Speaker designation.

Brand Ambassador tip:

Develop your skill set, never stop working on it and remain teachable.

Books/Blogs

I published 15 royalty-based books with major publishers such as Random House, Simon Schuster and Harper Collins subsidiaries. My educational background was business and HR, and I didn’t have certifications such as a CFP, AFC or CPA.

I became an expert by investing 1,000 hours in research and writing each of my 50,000 word books (if you’re doing the math, that’s 15000 hours of research). I keep up-to-date with this blog, and most of the brand ambassador clients I work with have a blog as well.

Blogs can be sponsored by clients who pay them for a product mention. When a blogger makes the jump to books, it becomes a timely media hook that garners the interest of a brand for a potential partnership. A new book creates open doors in television, radio, podcasts, and for other projects.

A quick word about self-publishing and e-books versus royalty based publishers (those who pay YOU to write a book).

A royalty based book has greater weight and is more highly respected in the literary world than a self-published book. Anyone can self-publish if you have the money, but 99% of all book proposals are refused by royalty based publishers.

Brand Ambassador tip:

Make writing part of your platform and don’t exclusively rely on social media or speaking audiences.

Media

As I mentioned above, my time in New York on local media helped me develop a television skill set.

I also began radio interviews when my first book came out, and I learned the value of a hook to make my expertise media worthy and timely. Print media interviews as an SME (Subject Matter Expert) followed, as well as the launch of a very fun (slightly irreverent) financial podcast called The Money Millhouse.

All these components have been used a various deliverables in many of my 100+ contracts.

A great place to develop your media chops is at a conference, FinCon. Money Nerds unite every year at a conference where money and media meet. I have gained vital connections and relationships, as well knowledge and practical tools, at every FinCon I have attended.

The Money Millhouse Podcast with PT, the founder, is a greater introduction to this huge event being held in Washington D.C. this year. Be sure you use this link  if you register and a donation will be made to the non-profit, Heroes at Home.

Brand Ambassador tip:

Develop an informational one-sheet or media kit, listing your areas of expertise. Pitch them to various media outlets and use a service like HARO (Help A Reporter Out) to find potential media outlets.

Repeat Brand Ambassador Work

At least 50% of new contract are referrals or renewals of old contracts.

You will get more spokesperson work if you have already shown viability in the space. If a PR agency or a company likes what you delivered in an existing campaign, they’ll hire you again and again and again.

Brand Ambassador tip:

Become proficient in the various aspects of the Spokesperson skill set to leverage previous work and aim to exceed client expectations. Add “brand ambassador” or “spokesperson” to all your social platform bios as well as your website.

Social Following

I came into the spokesperson arena before social media and was able to get a lot of work even before social platforms became the norm for Brand Ambassadors or Influencers.

However, in the current landscape, building a (legitimate) audience is crucial to your success as a Brand Ambassador.

Increase your following by reading blogs on how to develop your social platforms. Google is your best friend when it comes to finding good, actionable advice out there.

Aim for at least 10K likes or followers on each of your platforms. It’s likely that one platform may exceed involvement than others. Your community may use Facebook more than Twitter or Instagram. You may have a YouTube channel that is very active or Instagram may be your forte.

While you’re building your social following, don’t neglect your email list. If you can build a significant list (aim for 8K for starters), then you’ll be more marketable in this space.

Brand Ambassador tip:

Engage in the kinds of conversations that generate involvement with your community and they will share with others. Don’t over sell on your social platforms or in emails as this will generate community fatigue and even alienation.

The Brand Ambassador Experience from Start to Finish

Step One: Initial PR Ping

The first outreach for a potential Influencer gig is usually a PR firm, who googles experts in the area they are researching (finance, beauty, mommy bloggers, chefs, etc). They then will send an email, fill out a contact message on your website or reach out through social media platforms.

This began to happen to me after my first book, Shop, Save and Share, came out in print. There was a query from Quaker Oats.

Then one from Dial soap.

AND another from Blue Diamond Almonds.

The first time, I wrote back a message that quickly made it clear to the PR representative that I was absolutely clueless and didn’t even know what the outreach was about.

I didn’t get the gig.

I didn’t even know I didn’t get the gig because I didn’t even know there was a gig to get.

The second query was turned over to a speaking agency that repped me at the time and they messed it up because they didn’t know how to handle spokeswork.

The third time, I turned it over to my publisher’s marketing rep and discovered it is against policy for them to represent this kind of work—it’s a conflict of interest. In some cases, it’s even illegal.

Oops!

Thankfully, there was the fourth time a brand reached out. I reached out to a group of Advanced Writers and Speakers Association to see if anyone knew a spokesperson representative. I was connected with a reputable agent and she helped me get my first contract with MasterCard.

She also garnered 25% of my earnings—but 75% of something was better for me than 100% of nothing.

20% commission is common for gigs that the agent brings the talent, and 15% is common for gigs that the talent brings the agent.

Eventually, I was catching items on contracts that my agent wasn’t catching. My business background allowed me to become a master at reading, negotiating and executing my own contracts. And I eventually began representing others on their contracts, as well.

But that took years of experience to achieve. At first, I didn’t know what I didn’t know and I paid dearly for it before I got an agent.

Brand Ambassador tip:

Make it easy for PR people to find you, add the term “Brand Ambassador” and “Spokesperson” to your social platforms, website and in any groups where you are a member. Set up a contact form on your website set up a dedicated website if you don’t already have one for your brand–a social platform isn’t enough.

Step 2: The Initial Conference Call

9 out of 10 initial “Pings” or inquiries from an employee at a PR firm or corporation do not progress past the initial inquiry.

If the Influencer or their agent who answers the inquiry knows how to manage the initial inquiry, then it can progress to an interview or conference call with the potential client.

It’s during this fact-finding conference call that you (or your agent) let them know who you are, how well you do verbally, and what your skill sets look like. They also want to hear what ideas you might have for the project.

Creativity is a must during this phase.

It’s also during this phase you decide if you can get behind the brand or product. I made it a point of never endorsing a product I didn’t wholeheartedly believe in, and that philosophy helped me keep my integrity intact. In addition, as a spokesperson agent, I won’t work with potential clients of mine who would take a deal just for the money. Integrity matters.

This step is where your agent or other team member does the selling. They do the bragging on you and your abilities while you just talk about your projects and passions. You might also be required to sign an NDA (non disclosure agreement), which is not unusual.

Brand Ambassador tip:

Never endorse a product you don’t believe in. Put service first and keep a high level of integrity. Make a point of eliminating “uhs” and “ums” and filler words like “so” and “yeah.” The overuse of these words make you come across to the client as unsure or lacking in confidence. An organization like Toastmasters is a great place to go in order to learn to master the kind of extemporaneous talk that will occur during crucial conference calls.

Step 3: The Money Talk

If the PR firm and/or the client they are representing is interested in you and is seriously considering hiring you as their Brand Ambassador, they will ask what you charge.

If you have an agent, they handle the money talk while you remain the “happy talent.”  At this point, a smart Brand Ambassador or a smart agent asks for a SOW (scope of work) in writing. Otherwise, there can be a he said/she said in terms of what the work the Brand Ambassador will be doing during step 4 or step 5.

There’s an art of negotiating a deal.

I absolutely love this part of the process—whether I’m negotiating my own deal or one on behalf of my clients.

You give a price based on the fair market rates for someone with your following and skill set. I usually start a bit high at this point.

It’s a delicate balance.

You want to price yourself at the value you’re worth without pricing yourself out of the market. I figure if they are interested, then they will be willing to come back during step four and negotiate for a deal within their budget.

At this point, instead of a one in ten chance (as in step one) you have about a 50% chance that the deal could go to a contract.

Brand Ambassador tip:

The money talk is a very important part of the process. Establish a rate card ahead of time and know what the charges are for different deliverables. Make sure your agent (if you have one) or your other team member has also eliminated the filler speech we previously outlined in Step 2’s tip.

Step 4: The Negotiation

After the PR folks have taken your name to pitch to the client, the client may ask for a meeting with you (this only happens about 20% of the time) so that they can decide for themselves. Or, they’ve trusted the PR person, reviewed your media kit and believe you are a good fit.

This step is the reason I decided to become a spokesperson agent.

It is this is the step where brands most often take advantage of the Brand Ambassador.

PR firms are in the business of getting the best value for their client–you can’t blame them for that. But it also means they try to get the brand ambassador to do more work than they proposed in Step 3.  Don’t be afraid of a negotiation, but do be prepared so that you can make the most of the deal that is being discussed.

Brand Ambassador tip:

Read up on how to become a better negotiator, so you can handle this step if you are representing your own contracts. 

Step 5:  The Contract

Once you’ve navigated the negotiation, it’s time to go to contract.

Hopefully, you’ll be chosen as the Brand Ambassador to represent the product, company or goods and services. Be sure you have a professional review the contract. Also understand that someone who may manage a Brand Ambassador may not be familiar with the pitfalls of a Brand Ambassador contract.

You don’t know what you don’t know.

But making sure there are no additional deliverables or restrictions that weren’t disclosed in the negotiation is a basic part of handling the contract.

Recently, I was sent a contract for one of my existing clients from a company we had already signed a half dozen contracts with in the past. To my surprise, there were actually $180,000 in additional deliverables or exclusivity stipulations that they tried to sneak by us in the contract!

All Brand Ambassador work should be paid. This is also why it is important to have your rates laid out ahead of time so you can refer back to them.

Brand Ambassador tip:

Hire a professional to read your contract or partner with a spokesperson agency that can guide you through the sticky wickets of the contract.

Characteristics of a Top Brand Ambassador

Good Brand Ambassadors do the work. If you want to keep getting hired over and over, make sure you are someone companies want to work with.  You will not go very far if you aren’t.

  • Great work ethic–Deliver on time or early. Period. No excuses. I had a prospective client who couldn’t keep her phone appointment with me three times. I know, why did I give her so many chances? My daughter says I’m too nice sometimes, but I like to believe the best in people. However, if she can’t keep a phone appointment with me, how could I trust her to manage the deliverables on a contract?
  • Great questions– A great Brand Ambassador knows the right questions to ask when working with a client. While I (the agent) ask all the deliverable and money questions (the talent doesn’t need to talk money when they have a representative), the client usually asks things like, “What are your expectations?” and, “How do you measure success?” She wants to know the client’s target so she can hit it every time.
  • Great Performance– Repeat work is a big part of income for a Brand Ambassador and getting a client to want you again and again is a gift. If you want to keep getting work, make it your goal to exceed a client’s expectations. This doesn’t mean doing extra work for free (I don’t let her). B it does mean being open to revising work, being flexible and a giving the client better results than they ever dreamed of getting.

The Upward Spiral for a Spokesperson

If you saw the recent A Star is Born with Bradley Cooper andLady Gaga, you know it is a painfully sad story of someone on top who works their way up and then enters a downward spiral to destitution and despair.

That same story can happen to Brand Ambassadors when they believe their own press, think they are better than others, or they let success go to their head.
But just as there is a downward spiral, I believe that there’s also an upward spiral that incorporates the adage, “success begets success.”

Here’s how that happens:

  • Start – The brand ambassadors start somewhere. Some of the best begin as bloggers, writers, podcasters, YouTubers, Instagram Influencers, media personalities, or speakers.
  • Skills – We already discussed the different skills, but the best of the best Brand Ambassador will move outside their comfort zone and develop additional skills. Some bloggers are afraid of public speaking—but a top 5% brand will go to Toastmasters and get over that fear. A skilled podcaster will learn to become a better writer. An old-school book author will learn about social media. They seek to become the EGOT of their space in the marketplace—achieving excellence in all areas.
  • Success – As they develop their skills, they get gigs and execute all the deliverables in their contracts with excellence—exceeding client expectations.
  • More Success – As they are successful in contracts, this leads to their ability to develop even more skills and confidence, which leads to more success. They remain teachable and realize there’s always room for improvement.
  • A Star is Born – Some of the most remarkable and successful spokespersons are people that will never achieve celebrity like Kendal Jenner, who gets a cool mil for an Instagram post. Nonetheless, these top 5% non-celeb spokespersons are stars, like my client Tiffany Aliche, because they are working it and getting better every day.

Deliverables

In the SOW (Scope of Work) and in your spokesperson contract, there will be an Appendix or a specific outline of what you are to deliver as well as the timeline (due dates) for those deliverables. When working for my brand ambassador clients, if these areas of the SOW or the contract we get from the corporation are not clearly defined, I’ll push back and ask for clarification.

Here are examples of the various kinds of deliverables that are part of a working brand ambassadors rate sheet:

  • Per day or part of general appearance day (national TV, local market media TV, print, radio interviews, trade show appearances, podcasts, press conferences, etc.); per pre-tour development day.
  • Per travel day, if required, prior to or following work days
  • SMT (Satellite TV Media Tour) day – These are one of the most lucrative aspects of a contract because they are VERY difficult and require the highest skill set for a spokesperson. You have to be 100% in your messaging (you deliver at least the primary client message in each and every interview.) You usually arrive in a studio at 4:30 a.m. (EST) for makeup and rehearsal, then you have your first media hit around 6:00 a.m. with a morning news show via Satellite. You continue this for 3-4 hours and anywhere from 10 to 35 TV shows. They key is to be upbeat, perky and consistently deliver messaging the entire time. These SMTs earn 3K for a neophyte up to 30K for a non-celebrity pro.
  • Keynote message (speaking)
  • Workshop/Seminar or Breakout Session
  • Panel (as a panelist or moderator)
  • Media training day – This is usually the day before you kick off a campaign or the day before an SMT or RMT. This rate is usually 2x a social post.
  • RMT (Radio Media Tour) day– This is where you are on 10 to 30 radio shows, back-to-back, delivering key messaging for your client. This are usually done from a landline from your home or office and you can even do these in your pajamas. They make about 10x what one social mention makes for you.
  • Facebook Live – A client will pay you to go live on either their platform or your own platform. To go live on the Influencer’s platform is a premium deliverable and is usually about 6x the cost of one social mention on Facebook. Make sure the contract doesn’t include a “Facebook Live” bundled into all the other social deliverables, because this item should rate more.
  • Email or Newsletter – Believe it or not, some clients still like newsletters or a blast of a promotion to your list. This is never free for the client and the price you get for doing this depends on how big your list is and your open rate (how many people open your email when you send it out).
  • Fully-sponsored podcast appearances – You can go on to a podcast like The Money Millhouse and if a sponsor is covering it, then you get paid to go on the show and mention the product, campaign or idea. Make sure to give disclosure about the partnership, but more about that in the FTC/Compliance section below.
  • Initial use of name and likeness and continued use – You should get paid for the use of your name and likeness. If the client wants to continue to use it on a social platform or a website, then they rent it monthly.
  • Webinar – These are very popular and can be sponsored as long as they don’t seem like a commercial. They need to be organic or your Brand Ambassador presence can quickly turn into that of a commercial huckster. Keeping it informational, educational and non-commercial is the key to see both the brand ambassador and the client succeed in this kind of partnership.
  • Pitching tips (up to 3 tips) – Separate from Interviews. You get paid to create pitches for media and then if the client pitches them and you get a hit, then you also get paid to go on the show (or the media.)
  • Branded Educational Content – helping companies develop education material as a public service is really hot these days. You step in to help develop this and you put a friendly face on a corporation so that this content is more human.
  • 5 Day Course – Pricing varies depending on deliverables, but you are creating the course for the brand and will get compensated accordingly.
  • Branded 1-sheet PDF with client links – this is a product that you create with the input from the client.
  • Video Series – you get paid per video and the length of the video needs to be defined. There’s a world of pricing difference between a 1 hour video and a 3-minute video.

Important Note on the Federal Trade Commission

I’m not an attorney, but I know how to read a brand ambassador contract. I’ve been known to catch more nonsense than our attorneys who are not working in this space full time. I read, push back and sign every contract that has my name on it for myself or my Brand Ambassador clients.

A big part of every contract is FTC disclosures.

In short, you have to disclose any material connection between you and the corporate client you are working alongside. You have to let your public know you are being compensated in some way, whether financially or materially. If you are in doubt about what this kind of disclosure looks like, then look at a recent letter written to influencers from a key official at the FTC and make sure you are in compliance.

The corporate contract will outline, specifically, how you are to disclose in the different forms of media. Follow that part of the contract as if your life depends on it—because your life as an Influencer does depend on following those rules.

Remember Your Why

As you navigate new territories in this space, remember why you are doing what you are doing.

If it’s all about the money with and that’s all you care about, then please don’t call me. I’m not interested in working with you. I want to work with people care about something more than money.

I entered into these waters as a side hustle from home, to supplement our family income and my own income as an author/speaker. I started as a mompreneur who saw that she was leaving money on the table.

I didn’t like that.

My goals were pretty simple: to send my kids through college (debt free) and to pay for their weddings. Along the way, I not only met those goals, but I was also able to reach financial independence and start a non-profit Heroes at Home, which provides free financial education to service members, veterans and their families.

Why do you want to do this?

Brand Ambassador tip:

Comparison is the thief of joy. You’re going to find amazing people doing amazing things in this space but remember that YOU are amazing, too! So have fun and run your own race.

Join the Movement

We are currently interviewing and selecting a core group of 20 current or potential influencers for the initial launch of a online and interactive course, “How to Earn A Six Figure Income As a Spokesperson / Brand Ambassador.”

This course will include one-on-one time with me as I help you evaluate where you are and where you want to go in this space. If you are interested in being considered for this core group at 50% off the retail price of the course, then please reach out on our contact form  or sent your resume directly to assistant@elliekay.com.

We will be in touch with an interview should you be a good fit for our core group.

It’s Academy Time! (#USAFA, #USNA, #USMA) – Part 3

The Resume and Essay

In the first two parts of this blog series, we talked about the steps you need to take to help your student maximize their opportunity to get into a service academy. In the third and final part of this blog series, as promised, we are sharing some additional examples of a resume and an essay that helped to successfully secure multiple nominations to multiple academies.

 

The Resume:

Once in high school, the resume fodder begins. Keep in mind that these schools are looking for the “whole person” approach and the resume will need to show accomplishments in academics, athletics, community involvement and leadership. Here is a sample of one of our son’s winning resume that garnered one million dollars in college scholarships from USNA ($425,000), USAFA ($425,000) and UCLA ROTC ($180,000).

Experience:

Lancaster City Youth Commission Chairman (this is legitimate, sworn-in commissioners for Lancaster City. It was after and application process, an interview, and a popular vote to get to chairman out of at least 50 top youth in the region)

Assistant Manager and tutor for Math Magicians in Quartz Hill  (July 2010-present)

Blockbuster Video (August 2009- August 2010)

Intern at the Honorable Buck McKeon’s office in Palmdale, (Summer of 2009)

Captain for DCHS Varsity Volleyball team for 2 years

Captain for DCHS Varsity Mathletes

Current Class Rank: 2 of 107

Cumulative, Unweighted GPA: 3.97, Weighted: 4.2

Over 1250 hours of volunteering since 9th grade

Summer of 2010

–  Attended the United States Air Force Academy Summer Seminar

–  Attended the United States Naval Academy Summer Seminar

2009-2010: Junior, Desert Christian High School

–  ASB, Activities Representative (Coordinator)

–  Vice President of CSF (California Scholarship Federation)(VP of 80+ members)(Is a position for a 12th grader, achieved in 11th grade)

–  Member of NHS (National Honor Society)

–  Varsity Cross Country (Runner, and Manager)

–  Varsity Soccer

–  Varsity Volleyball (Team Captain as Junior)

–  Varsity Mathletes (Starter)(year round)

–  Worship Team, Leader (In charge of 13 musicians), at Desert Christian High School, at The Highlands Christian Fellowship, and at Central Christian Church (playing Guitar, and Bass Guitar)

– Approved Tutor: Chemistry, Biology, Algebra I, Algebra II, Geometry, Physical Science, Math A, English 9, English 10, English 11, Spanish I, Spanish II, Spanish III

– Attended RYLA (Rotary Youth Leadership Awards)(Recommendation from School Administration, then accepted through application process)

Awards for Junior Year:

–  United States Achievement Academy: National History and Government Award in AP United States History

–  United States Achievement Academy: National Leadership Merit Award in Leadership

–  United States Achievement Academy: National Leadership and Service Award for being an All American Scholar

– ACSI Distinguished High School Student for outstanding Achievement in both Academics and for Leadership

(Note: All of these awards are based of raw data [grades, service hours, activities, demonstrated leadership] as well as multiple teacher recommendations. During this awards night, I was one of 3 people, of 400, to receive the last two awards)

2008-2009:, Sophomore, Desert Christian High School

– Varsity Volleyball

– Junior Varsity Mathletes, (Team Captain)

– Worship Team

– Honors English 10, Algebra II, Chemistry (All advanced courses, the only ones offered)

– World History, Spanish II

– California Scholarship Federation, Cabinet, Sophomore Class Representative (3.5 GPA and above)

– National Honor Society (3.2 GPA and above)

– National Honor Roll Award

– Chemistry, Biology, Algebra I, Algebra II, Geometry, Physical Science, Math A, English 9, English 10, English 11, Spanish I, Spanish II

2007-2008:, Freshman, Desert Christian High School

– JV Volleyball

– JV Mathletes

– National Honor Roll Award: Academics, Honor Roll

– Honors English 9, Geometry, Biology, Advanced String Ensemble-Cello (All advanced courses, the only ones offered)

– Spanish I, Freshman Studies (Speech and Health)

– California Scholarship Federation

– Worship Team Member

Education:

– Graduate, Desert Christian Middle School, 4.0 GPA (All A’s, no weighted classes offered)

-Student, Desert Christian High School. Expected graduation: June 2011

Special Awards/Recognition:

– National Honor Roll Award: Academics, Honor Roll

– International Foreign Language Award: Spanish

– Presidential Award for Academic Excellence

– Mathletes, Team Captain, 2007-2008, 2008-2009

– Student of the Month: Leadership (Freshman and Sophomore Year)

– Student of the Month: Genuineness (Junior Year)

– Desert Christian High School Letters:

-Varsity Cross Country, Soccer, Volleyball (2 years)

-Fine Arts (Advanced Strings Ensemble)

-Academics (3.5 or higher) (6 of 6 possible Semesters)

-CSF

-NHS

-Clubs

-Principle’s List: Freshman, Sophomore, and Junior years

The Essay:

It’s never too early to begin to think about what you would like to write in your admissions application essay. These are very important and should be well thought out before submitting. Be sure to have you liaison officer review it before you submit it or ask an academy graduate to help. It also wouldn’t hurt to have a faculty member from your school review it as well. More eyes on the project can mean a broader perspective, but it still needs to be your own voice, so you will have the final word on the essay.

The following is an essay that garnered another one of our son’s appointments to both USNA ($425,000) and USMA ($425,000) .

The Essay – Following in a Father’s Footsteps

In the military lifestyle, heroes beget heroes. There are so many families that have a history of military service, and oftentimes, military “brats” will grow into adults who have the desire to serve, as well. Here’s is Philip’s essay:

Growing up in a military home, I saw very little of my father at times. As an officer, he was often gone taking care of his troops, performing his duties, and faithfully serving his country. I never truly understood why he did what he did until his dream became mine. When I walked on the campus of the Naval Academy this past summer during the Summer Leadership Seminar, I saw greatness. I saw an institution that taught men and women to be leaders, thinkers, and people of character. But most important, I saw my cadet commanders as men of high leadership with a servant’s heart. They put our comfort ahead of their own, as my father did with his men.

All my life I have dreamed of one day leading hundreds or possibly thousands of men and women. I have sacrificed much in the process of becoming a competitive candidate for the academy. It was not Summer Leadership School that made me want to be in the military, it was my father’s integrity and service. However, it was the midshipmen that I met that made me determined to attend Annapolis. It was my goal to become an officer; now it is my goal to become a warrior and a gentleman, in the finest sense of the word. To learn “Integrity first, service before self, and excellence in all we do.” I desire to carry on the legacy of the service academies and to achieve a sense of accomplishment that no other college or career can offer.

Many nights I would stay up late, wondering if my father would come home or be deployed. I wondered if he was okay, or if it was his life that had been taken in one of the plane accidents that occurred in his various Air Force squadrons. However, these experiences did not make me turn against the military—it was quite the opposite. I began to see my father as someone very different from my friends’ fathers. I saw him as a warrior and a true hero. So many times I read about or see the actions of evil men. These are men who would not hesitate to strike down those whom I have come to love and cherish. I knew there was only one thing standing between me and those men—it was my dad. It was men like my father and those with whom he served that rose to stand up to people who seek to destroy everything we hold dear. I knew that I was called to be one of those men who took a stand, and I know it is the service academies that will teach me to stand, and to stand strong and proud.

“The ultimate measure of a man is not where he stands in moments of comfort, but where he stands at times of challenge and controversy.”—Martin Luther King Jr.

It’s Academy Time! (#USAFA, #USNA, #USMA) – Part 1

This is the Academy time of the year—no I don’t mean the heat of summer, although this time of year is lovely in Southern California. But I mean it’s the time of the year when students begin to fill out applications to compete to get a little piece of paper in the mail worth more than $425,000. This would be an appointment to the Air Force Academy in Colorado Springs, the Naval Academy in Annapolis, West Point in New York or the Merchant Marine Academy and the Coast Guard Academy.

As both an ALO (Admission Liaison Officer for the Air Force Academy) and a mom of three sons who went to academies, I’m here to say that this is a VERY exciting time for applicants to work toward their appointment! I remember when my sons received theirs, we ate on “Happy Plates” (a Kay family tradition when we celebrate a family member achievement). If someone in your world is interested in pursuing this kind of a dream, then share the following insiders tips with them to maximize their opportunities to succeed.

 

Service Academies and Military Funded Education

A couple of our sons garnered one million dollars in scholarship offers, and in both cases two of those offers were from federal service academies.  These are highly competitive and look at the whole person. So it’s not enough to be a brainiac, they are also looking for students who are exceptional in the area of athletics, community involvement and leadership.  In return for this amazing education valued at $425,000, your student will be required to serve in the military for their “commitment” period. The commitment is a minimum of 5 years of service and can be longer, depending on a number of factors in regards to additional training after graduation. For example, our Air Force Academy grad owes 10 years of service because he went to pilot training to fly the F15E Strike Eagle.  If you have a “hero at home” who wants to go to a service academy, there are several things to keep in mind.

One of the first places to visit is your service academy’s admissions site:

USAFA – The United States Air Force Academy

USNA – The United States Naval Academy

USMA — The United States Military Academy

USMMA (Merchant Marine)

Coast Guard Academy (does not require a congressional nomination)

From Prospect to Appointee:  

  • Prospect:  A student who has filled out the initial response form showing interest. This means they are essentially on an admissions mailing list. You can fill this out as early as middle school by going to the academy’s website.
  • Applicant: The individual has filled out a pre-candidate questionnaire and provided initial info on PSAT/SAT/ACT scores, grades and extra-curricular activities. This is usually done NO LATER than the spring of their junior year. This is also the time to contact your congressman and senator in regards to a nomination. In addition, if the student’s parent is qualified for a Presidential nomination, (see nominations and appointments below) then the student can contact the academy directly to pursue this nomination as well.
  • Candidate: To move from applicant to candidate indicates that you have cleared your first competitive hurdle. This step is decided by the Academies admissions staff in the early summer of a student’s Senior year. Not all students will get to this point, but this is when they will be interviewed by the Academy Liaison Officer (or the equivalent). It is from this list that appointments will be offered as early as the fall. For example, one of our sons was offered an USNA appointment by October.
  • Appointee – This means that the candidate has been offered an appointment into the Academy. They can choose to accept it or turn it down, but it means they have not only received an official nomination, but they have also been approved by the Academy’s admissions board and offered an actual appointment.

Basic Requirements

It’s important to check the specific military academy website for updated information on your desired academy, but in general, here are the basics that you will need before you even consider applying:

  • A United States citizen
  • Unmarried with no dependants
  • Of good moral character
  • At least 17, but not past your 23rd birthday by July 1 of the year entering.

Recommendations

Because it is so incredibly competitive to gain entry into a service academy, the following high school courses will help make the applicant more competitive:

  • Four years of English
  • Four year of college-prep math
  • Four years of lab science
  • Three years of social studies
  • Two years of a foreign language
  • One year of computer study

Character

One of the academies defines character as “One’s moral compass, the sum of those qualities of moral excellence which compel a person to do the right thing despite pressure or temptations to the contrary.” (USAFA) They also define leadership as “The process of influencing people and being responsible for the care of followers while accomplishing a common mission.”  These academies are looking for future leaders with the highest moral character possible.

Diversity

Academies are looking for people from a wide variety of life experiences and the word “diversity” at these institutions no longer applies exclusively to race or cultural background. USAFA defines diversity as: “a composite of individual characteristics that includes personal life experiences (including having overcome adversity by personal efforts), geographic background (e.g., region, rural, suburban, urban), socioeconomic background, cultural knowledge, educational background (including academic excellence, and whether an individual would be a first generation college student), work background (including prior enlisted service), language abilities (with particular emphasis on languages of strategic importance to the Air Force), physical abilities (including athletic prowess), philosophical/spiritual perspectives, age, race, ethnicity and gender.

Join us again for part two of this blog series when we will cover nominations and appointments, The Liaison Officer, and Summer Leadership Programs. Please share this blog with someone you know would love to attend a service academy and who has the potential to be among the best and brightest in our nation who will be offered appointments.

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