Founder and President
Director , Founder and CEO of Women of Purpose 501c3
Director, Founder & CEO of Love-Wise 501c3
PhD and Director
Ellie Kay is the best-selling author of fifteen books and a frequent media guest on CNBC, ABC’s Nightline, MSNBC, Neil Cavuto and Fox News. Ellie is also a gifted keynote speaker, presenting to standing ovation crowds of over 8,000 people.
Her most recent books are Lean Body, Fat Wallet, The Sixty Minute Money Workout, Living Rich for Less. Her book Heroes at Home has touched the lives of nearly 100,000 military families.
Ellie is also an adventure seeker and enjoys riding in an F-15E Strike Eagle fighter jet, skydiving, bungee jumping, hydrofoil racing, ziplining and mechanical bull riding. Despite her professional success, Ellie says her greatest role is being a wife to her test pilot husband and mom to their five millennial children. She currently serves on Congressional 25 District All Academies Admissions Panel and on Military Family Advisory Network as a Advisory Board member. She is President of the Shop Talk Toastmasters Club, the West Point Parents Club of Southern California and the Air Force Academy Parents Club.
Visit her web site at www.elliekay.com.
Ellie has been a regular expert on ABC “Good Money” as well as Fox and Friends. She’s guested multiple times on the international show, Fox News top rated “Neil Cavuto.” Ellie’s diverse abilities include the writing of a four-hour video product for “Life Today.” It showcased Ellie’s abilities as a platform speaker, on location reporter, interviewer and talk show host. She was featured as the financial expert on episodes of the reality TV series called Simplify Your Life. A few of Ellie’s many television appearances include:
As a veteran of over 1200 media interviews, Ellie is equally comfortable with live radio, call-ins or taped broadcasts. She is a national commentator and has appeared as a repeat guest on international radio including:
In addition to contributions to a dozen compilation books, she has authored the following ten book titles:
Magazine work includes:
Consumer Education and/or Spokesperson (partial list)
Speaking (partial list)
Education and Awards
Board of Directors
Family Despite a rigorous schedule, Ellie maintains her family as highest priority. She is married to Bob Kay, a test pilot with over 25 years experience and retired USAF. Ellie is a mother of five millennial children.
Palmdale, CA 93551
Objective: Board of Directors, Heroes at Home non-profit
Col Kay is a retired USAF Fighter Pilot with 30 years of military service. He has three sons serving in the military as graduates of USNA (Capt Robert Philip Kay, JR, USMC); USAFA (2 Lt Jonathan Kay); and USMA (CDT Joshua Kay, 2017). For the last decade, he has served on a dozen Congressional All Academies Panels to select appointees for DOD Academies. He recently won the “Excellence in All We Do” award from the United States Air Force Academy for exceptional service above and beyond as a distinguished alumnus. He was also a featured speaker for the Heritage Falcon Forum celebrating 60 years of USAFA grads and leaders. Out of the thousands of alumni, he was one of only 20 chosen to speak at the event.
He has extensive and proven leadership performance in industry program management/flight test as well as Air Force operational and training organizations. Achieved high level of success in executing varied and diverse programs. Consistently improved organizational and program value by developing/executing strategic plans that increased efficiency and identifying key risks then effectively mitigating them. Placed high priority on identifying, mentoring, and training subordinate leaders. Certified as a Project Management Professional (PMP) by the globally recognized Project Management Institute (PMI). Active DoD Secret Clearance with ability to obtain Top Secret.
Global Hawk Test Pilot, King Air 200 Pilot
Northrop Grumman Aerospace Systems, Edwards AFB and Palmdale Plant 42, CA. Subject matter expert in high altitude, long endurance remotely piloted aircraft in the Edwards AFB airspace complex. Mission Commander and pilot for all forms of flight/production testing to include first flight, envelope expansion, operational confidence flights and functional check flights. Formally recognized for innovative and focused coordination with local FAA regional control center concerning Global Hawk flight operations and integration into the National Airspace. Competitively selected as initial non-Test Pilot School graduate to fly corporate King Air during Global Hawk chase missions. Vast majority of company performance appraisals have been “Exceeds Expectations.”
Flight Operations Manager/Pilot
August 2005—November 2009
BAE Systems, Flight Systems, Mojave CA. Reorganized and revitalized corporate aircraft flight and test operations. Crafted detailed flight regulations and processes bringing structure and accountability to company flight operations. Direct all company aircraft movement and flight operations in local area (Edwards AFB airspace complex). Current and qualified QF-4E/QRF-4C maintenance/production test pilot, Instructor Pilot and Flight Evaluator. Flew as Pilot-in-command of company Sabreliner aircraft (40 and 60) while leading cadre of contractor pilots. Flying program was rated as “Benchmark” by UK based BAE Systems inspector during bi-annual evaluation/audit.
QF-4 Program Manager/Production Test Pilot
January 2004—August 2005
BAE Systems, Flight Systems, Mojave CA. Selected as both Program Manager and maintenance/production test pilot. Led all elements of the only Department of Defense Full Scale Aerial Target (FSAT) Unmanned Aerial Vehicle (UAV) production program. Executed customer integration requirements, budget, schedule and cost control (specifically Earned Value Management). Refined program IPT’s ability to quickly respond to customer driven changes to systems architecture, combined with keener diagnostics/root cause analysis and risk identification/mitigation. Briefed senior management on program status/progress on a monthly basis during high-level business reviews. Extensive coordination with Mojave Air and Space Port senior management and operations personnel. Program was never graded less than “green” overall (usually higher). Further, team performance and communication brought customer ratings to historic heights on the annual Contractor Performance Assessment Report (government “report card”). Customer reported the relationship with Flight Systems had risen to an “unprecedented” level. Company Chief Pilot as well as a fully qualified QF-4E Instructor Pilot.
June 2002—January 2004
Detachment 1, 82nd Aerial Targets Squadron, Holloman AFB, NM. Selected to again command this geographically separated unit with a 40 person pilot/maintenance force, over 25 assigned aircraft and $1.5 million budget. Duties included directing, integrating and executing complex FSAT UAV flight test operations at the White Sands Missile Range. Required further coordination with the extremely aggressive daily flying schedule of the host fighter wing utilizing F-117, F-4, T-38 and German Air Force Tornado aircraft. Certified Government Flight Representative (GFR) ensuring contractor performance work statement compliance with aircraft maintenance, unmanned and manned flight operations with emphasis on safety, risk assessment and mitigation. Customers were consistently pleased across the board as documented on numerous evaluations—no program was ever cancelled due to an FSAT not being available. QF-4E/G Instructor Pilot and Flight Evaluator.
Chief of Staff, Director of Manpower and Organization
April 1999—June 2002
49th Fighter Wing, Holloman AFB, NM. Fully qualified combat F-117A Nighthawk Stealth Fighter pilot (four-ship flight lead). Competitively selected by the wing commander to lead and coordinate all staff agencies of world’s only
F-117 fighter wing with 1000 people and $2 billion in assets. Successfully blended a highly diverse senior staff containing many higher ranking officers into a more cohesive unit.
June 1997—April 1999
20th Air Support Operations Squadron, Ft Drum, NY. Competitively selected to command a 120 member squadron providing close air support (CAS), and airpower integration (to include airborne intelligence data gathering) to the
December 1995—June 1997
Detachment 1, 82 Aerial Targets Squadron, Holloman AFB, NM. Competitively selected as the commander of a remote flying unit flying the QF-106 FSAT UAV (predecessor to the QF-4). Demonstrated high level of acumen in the extensive coordination and planning of test operations with many diverse agencies within the Air Force and U.S. Army at the White Sands Missile Range. Certified GFR for all aspects of contractor ground and flight/test operations.
Flight Commander, Assistant Operations Officer
June 1993—December 1995
49th Flying Training Squadron, Columbus AFB, MS. AT-38 Instructor Pilot. Directed and ensured integrity of flying operations and student training in the Introduction to Fighter Fundamentals syllabus program. Mentored subordinate flight commanders in leadership, instructional and flying skills.
May 1991—May 1993
Cadet Squadron 02 (Air Officer Commanding) USAF Academy, CO. Selected as a squadron commander via an intensely competitive process. Provided and modeled leadership principles and techniques to over 110 highly motivated Air Force Academy cadets. Monitored cadet professional development skills, health, welfare, and morale.
Wing Executive Officer, Flight Commander
October 1988—May 1991
35th Tactical Fighter Training Wing, George AFB, CA. F-4E Instructor Pilot, Certified Air-to-Air and Air-to-Ground Academic Platform Instructor. Ensured student curriculum was of highest quality. Led and guided cadre of professional platform academic instructors. Hand-picked as executive assistant to the wing commander; led command section personnel, coordinated all staff paperwork/communications, and managed the demanding schedules of both the wing and vice wing commanders.
PROJECT MANAGEMENT PROFESSIONAL (PMP) Certification
Project Management Institute
MASTER OF SCIENCE, Human Resources Management
Golden Gate University
BACHELOR OF SCIENCE, Organizational Behavior
United States Air Force Academy
PROFESSIONAL MILITARY EDUCATION
AIR WAR COLLEGE (Senior Service School)
AIR COMMAND AND STAFF COLLEGE
SQUADRON OFFICERS SCHOOL
Mr. John Weida, a member of the Senior Executive Service, is the Deputy Director, Air Force Staff, Headquarters U.S. Air Force, Washington, D.C. He assists the Assistant Vice Chief of Staff in executing the responsibilities of the office, to include performing high-level projects according
policies, goals and objectives. He also assists in Air Staff organization and administration to support the Air Force’s mission. Mr. Weida retired from active duty on May 1, 2011 in the grade of major general, U.S. Air Force. He assumed his present position on April 21, 2014.
He received his commission from the U.S. Air Force Academy in 1978, and graduated from pilot
training in 1979. He commanded at the squadron, group and wing levels, including the 388th Fighter Wing at Hill Air Force Base, Utah and served as a member of the Thunderbirds U.S. Air Force Aerial Demonstration Team at Nellis AFB, NV. He held staff positions with U.S. Forces Korea and the Air Staff Plans and Programs Directorate and was also the Commandant of Cadets at the U.S. Air Force Academy and Commander of the Air Force Security Assistance Center. He also was Deputy Chief of Staff
for the United Nations Command and U.S. Forces Korea, Yongsan Army Garrison, South Korea.
1978 Bachelor of Science degree in economics and management, U.S. Air Force Academy, Colo.
1983 Squadron Officer School, Maxwell AFB, Ala.
1985 Air Command and Staff College, by correspondence.
1987 Master’s degree in public administration, Golden Gate University, Calif.
1993 Master’s degree in national security and strategic studies, Naval War College, Newport, R.I.
2001 National Security Management Course, Maxwell School of Citizenship and Public Affairs, University of Syracuse, N.Y.
2009 Joint Flag Office Warfighting Course, Air University, Maxwell AFB, Ala.
2009 Combined Force Air Component Commander Course, Air University, Maxwell AFB, Ala.
SUMMARY OF JOINT ASSIGNMENTS
South Korea, as a major general
Rating: Command pilot
Flight hours: More than 4,000
Aircraft flown: F-16, TG-7A, T-37 and T-43
MAJOR AWARDS AND DECORATIONS
Defense Distinguished Service Medal
Defense Superior Service Medal
Legion of Merit with two oak leaf clusters Distinguished Flying Cross
Meritorious Service Medal with four oak leaf clusters Air Force Commendation Medal
Air Force Achievement Medal Korea Defense Service Medal Chonsu Medal, Republic of Korea
1037 Greystone Ln
Sarasota, FL 34232
Gerri Detweiler has more than 20 years of experience guiding individuals through the confusing world of credit, and had earned a reputation as a reliable and independent resource on personal and small business credit. Gerri is the author or co-author of five books, including her newest title, Finance Your Own Business: Get On The Financing Fast Track. She serves as Head of Market Education for Nav, which provides business owners with simple tools to build business credit. A prolific writer, her articles have been featured on popular websites such as Yahoo!, MSN Money, ABCNews.com, CBSNews.com, NBCNews.com, Forbes, The Today Show website and many others.
4046 Via Palo Verde Lag0
Alpine, CA 91901
Inspiring Intentional Living of Body, Soul & Spirit
Danna Demetre is a proud military spouse and an international author and speaker best known for the way she inspires people to change their habits from the inside out and live more healthful lives. She is the co-author of Lean Body, Fat Wallet (Thomas Nelson Publishers) that makes the connection between health and wealth in forming sustainable life changing habits.
As a wealth expert, she has a background from 1987 – 1994 as the Marketing Manager, Aetna Insurance – Annuity Division where she was responsible for acquiring and managing 403 (b) and 457 group retirement cases (for municipalities and non-profit sectors) for all of northern California and Nevada. As the registered principal, Danna was responsible for a team of 40-50 registered representatives that enrolled and serviced the individual employees across their territory. She managed cases with hundreds of millions in retirement assets.
She also served as the west coast region corporate trainer – facilitating the Covey Seven Habits of Highly Effective People program to their entire region.
Insurance Designations Include:
Series 6 Registered Principal
Series 6 Registered Representative
As the health expert, she is an RN specializing in women’s health issues. Her book, Scale Down…A realistic guide for balancing body, soul & spirit and companion curriculum, Scale Down…Live It Up! is being used in small groups all over the United States, Canada and even England and Australia. Most recently, it will be a featured product for the Women of Joy conferences in 2011 run by Phil Waldrep Ministries.
From life changes to changing habits, Danna continues to offer practical insights and tools to help many reach their lifestyle goals and is often referred to as “The Woman’s Total Life Coach”. She is also a frequent expert guest on radio and television and shares her dynamic messages with thousands each year as a keynote retreat and conference speaker. Her most recent book, What Happened to My Life? was released in May 2010. She also writes a weekly blog called: Growing Young…Stay Youthful from Midlife On and a monthly blog called: Intentional Living.
Danna believes it is important to “walk your talk” and enjoys an active and athletic lifestyle. An avid snow skier, she is frequently mistaken for a woman in her thirties on the slopes and in her forties face to face, despite the fact that her birth certificate reveals she is actually 60. She lives with her husband, Lew and their 16 year-old adopted grandson, Jesse in San Diego, California. They also have three grown children and grandchild on the way. Visit her website at: www.DannaDemetre.com
Danna has been a guest multiple times on a variety of shows to include, Fox News Dallas, The 700 Club and Crossroad’s 100 Huntley Street. She was also featured on Life Today and partnered with them on the first DVD seminar series for Scale Down as well as another project called Journey to Wellness which also featured best-selling author, Jordan Rubin. Danna has also appeared on ABC NEWS NOW, Good Money Show with Ellie Kay.
Danna produced and co-hosted a daily talk radio show on Salem Broadcasting for three years in addition to hosting her weekly health show, Health Solutions Today for over five years. She’s been an expert guest multiple times on radio stations around the country and is a favorite on many to include Moody Broadcasting’s award winning, Midday Connect.
In addition to contributions to several compilation books, she has authored the following book titles:
Lean Body, Fat Wallet (Thomas Nelson Publishing, 2013)
Scale Down…A Realistic Guide to Balancing Body Soul & Spirit
(Revell/Baker Book Publishing, 2003 – updated edition, 2006)
The Heat is On…Health, Hope and Humor for Women Facing Menopause
(Revell/Baker Book Publishing, 2005)
Scale Down Workbook & Scale Down Leader’s Guide
(Revell/Baker Book Publishing, 2005)
Change Your Habits, Change Your Life
(Revell/Baker Book Publishing, 2009)
The Menopause Guide
(Revell/Baker Book Publishing, 2009)
What Happened to My Life?
(Revell/Baker Book Publishing, 2010)
Magazine/Ezine work includes:
Bottom Line Natural Healing with Dr. Mark Stengler
Hope for Women Magazine
More to Living Magazine
Women of Purpose Quarterly Periodical
Total Gym, Inc
Fitness for Her
Muscle Dynamics, Inc.
Iron Sharpens Iron Conferences 2011/2015 – Keynote with Ruth Graham
Women of Purpose – Annual Events from 1998- 2015
Well’s Ready to Win Arena Event – 2009
Smart Woman’s Lifestyle Conference – 2009
“Hearts at Home” conferences – 6,000 (national) and 3,000 (regional)
MOPS National Convention – 2006 – Nashville, TN
California Women’s Retreat – Co-keynote with Don Piper (90 Minutes in Heaven)
Design For Living – Cornerstone Church 2006
Education and Awards
Danna is dedicated to living a life of balance, which means spending quality time with her family – which includes her 80-something parents who live on block away and have been married over 60 years. She is married to Lewis, a West Point graduate and former Army officer who is now an international V.P. of Marketing. They enjoy travelling, outdoor activities, family days and celebrating life.
2047 Forester Creek Rd
El Cajon, CA 92021
Pam Farrel , with her husband Bill, are international speakers, and authors of over 40 books including best-selling Men are like Waffles, Women are like Spaghetti. They are relationship specialists and seek to help people become “Love-Wise” (www.Love-Wise.com ) Pam has a heart for women, as a mentor and then serving for 15+ years as Director of Women’s Events for her own non-profit. Pam is also a sought after women’s speaker encouraging women from her books: Woman of Influence, 10 Best Decisions a Woman Can Make, and Devotions for Women on the Go, 52 Ways to Wow Your Husband, Raising a Modern Day Princess, 10 Secrets to Living Smart, Savvy and Strong, Becoming a Brave New Woman , Red Hot Romance Tips for Women and her newest 7 Simple Skills for Every Woman: Success in Keeping Everything Together.
Pam has keynoted for mega events for women, like Hearts at Home with as many as 8000 in attendance, as well as numerous conference centers and travels overseas to speak for marriage, family and women’s events as well. The Farrels set up a curriculum for the country of Singapore to strengthen the family and marriage. Pam has mentored numerous authors and speakers. Her speaking is characterized by her trademark humor, authentic relevance and practical insights. Pam Farrel along with her husband Bill, have presented to Military Marriages through several military non-profit organizations. (PWOC, Cadence, Lifeway, MilMin, and many base chapels) throughout the world including several bases in Germany, South Korea, FL, VA, CA, MS, CO, SC, and Hawaii.
Pam also served for several years as a monthly marriage expert on a military marriage blog radio show that military wives worldwide tuned in to gain encouragement and equipping to strengthen their marriages and families. A graduate of Cal State San Marcos with a BA in English, Pam has worked in the author speaker space for over 25 years. The Farrels have been happily married for 36 years and are parents to three children, and all are married so their family now includes three daughters in laws and three small granddaughters and a grandson. In their free time, you will likely find the Farrels near the beach!
65 Thornberry Dr
Winchester MA 01890
Phone (781) 729-0719
Demonstrated leadership, technical, and organizational skills; effective Section Lead with superb people-skills; solid history of performance as US Air Force pilot including 3500 hours of flying time as T-38, EF/F-111, and F-117 pilot/instructor pilot; Chief Engineer for BAE Systems Planning and Control Technologies, Technology Solutions; Program Manager for a portfolio of programs currently valued at $11M.
University of Michigan, Ann Arbor, MI
Ph.D., Electrical Engineering and Computer Science, 2005
Air Force Institute of Technology, Wright-Patterson AFB, OH
Master’s Degree, Electrical Engineering, 1991
United States Air Force Academy (USAFA), Colorado Springs, CO
Bachelor of Science, Electrical Engineering, 1978
TS based on most recent special background investigation completed 2011.
Planning and Control Technology (PCT), BAE Systems, Burlington, MA
Section Lead 2005-Present
Provides career guidance and mentoring as a member of the PCT Leadership Team
Subject matter expert on all aspects of Air Force operational employment
Accomplished at planning and managing both the financial and the technical sides of multiple programs simultaneously
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