A Financial Education Event
 

Give the Gift of Investing

During the holidays, it’s a time of giving—and sometimes sorting. For example, this past week, I sorted my closet and gave away 10 bags of clothing, purses, belts, scarves and shoes. I did a quick reckoning and calculated that the original value of those items was a cool $1000. Many of those giveaways were once gifts from friends and family. I couldn’t help but think, “What if I was gifted with money in a savings account or an investment fund instead?” The answer is: “You’d be a lot better off and your investment would have earned money instead of ending up in a giveaway bin.”

This year, why not take $500 and open an investment account for someone you love? Give the gift of investing by getting a loved one a start in this key area of financial responsibility. Recently on The Money Millhouse, we hosted Brenna Casserly. Brenna Casserly is CEO and Co-Founder of Emperor Investments, a Toronto-based robo-advisor.

She helped us understand a lot about Emperor and how they work as well as other investment terms such as an ETF. Brenna said, “Think of an ETF like a black box. When you open the box you notice that it is filled with some really great companies and others not so good. When you buy an ETF, you buy the entire black box and unfortunately cannot just pick out the companies you wish to own.”

One of the reasons we like Emperor Investments is that Emperor was founded on the notion that investing is highly personal. Over the course of the last decade, Brenna and co-founder, Francis Tapon, have developed proprietary technology that builds personalized portfolios. This means you don’t have to know everything there is to know about investing, you’ll have a partner at Emperor who will help you decide which fund is best for your investment style and your financial needs.

For a limited time, you can open an account at Emperor and our non-profit, Heroes at Home, will benefit from your new account if you use this link to Emperor Investments for the Money Millhouse. We believe in this kind of investing so much that we gifted an account to others who need help in just getting started.

So instead of giving your friend or family member gifts that will end up in the giveaway bin in just a few years, give them an investment account that will be worth more than your original investment in a few years. The gift that will keep on giving.

Don’t forget to use our Money Millhouse link in order to benefit Heroes at Home, so that we can continue to provide free financial education to our military members around the world.

 

 

Honor and Celebrate our Veterans With #HonorThroughAction

In an effort to serve those that serve us, Heroes at Home and The Money Millhouse work to provide free financial education to our service members and their families. In the past, USAA has partnered with us and they continue to celebrate Veterans Day as a very specific occasion during which we can honor and celebrate those who’ve served and continue to serve our country.  Both of our organizations believe that celebrating our veterans encourages them to tell their stories about how and why they served in the effort to educate our public about our military community. Veterans Day stands as a reminder to celebrate the 20 million veterans (6 percent of our population) who have and continue to defend our country each and every day. We hope you will join us by taking a moment to honor veterans through a very simple action, share this with your followers, and invite them to participate as well. See the photo and this video to see who we are honoring from our families and why.

 

#HonorThroughAction

Celebrate veterans by following these quick and easy steps:

  • Draw a V on your hand, and the initials of a veteran you personally would like to honor
  • Snap a selfie – or have someone take the picture – showing your hand with the V
  • Share the photo on your social channels tagging and mentioning #HonorThroughAction, along with a message of appreciation for our veterans
  • Invite others to do the same as we head into Veterans Day… even tag and call out 2-3 you feel should act on this
  • For more background on this campaign to honor those who have served, go to www.usaa.com/VeteransDay

 Here’s a hint (from Ellie) about the veterans I’m honoring: I married one and gave birth to three!

Here are some more quick facts about Veteran’s Day:

  • Many Americans confuse Veterans Day with Memorial Day; Veterans Day is meant to give thanks to our living veterans while Memorial Day is a day to remember those who gave their life while serving our country.
  • One hundred years ago, peace came to the battlefields of Europe with the signing of the armistice between the Allies and Germany on the eleventh hour of the eleventh day of the eleventh month in 1918. This officially ended World War I – the war to end all wars.
  • In commemoration of the war’s end, Armistice Day was first observed on Nov. 11, 1919.
  • U.S. Congress passed a resolution in 1926 for an annual observance and Nov. 11 became a national holiday in 1938.
  • In  954, President Dwight D. Eisenhower issued a proclamation that changed the name to Veterans Day to honor everyone who took the oath in service to America and served honorably during war or peacetime.
  • “On that day, let us solemnly remember the sacrifices of all those who fought so valiantly, on the seas, in the air and on foreign shores, to preserve our heritage of freedom, and let us re-consecrate ourselves to the task of promoting an enduring peace so that their efforts shall not have been in vain.” – President Dwight D. Eisenhower
  • All around the world, countries commemorate Armistice Day which is also called Remembrance Day.
  • Traditionally, two minutes of silence are held at 11 a.m. on Nov. 11 in reverent remembrance of those who gave their lives for their country.
  • The Royal British Legion sells poppies from October through Nov. 11 as a symbol to help honor and remember those who’ve fallen in service.

How I Earned A Six Figure Income As a Spokesperson / Brand Ambassador – part 4

I’m gearing up to present this Brand Ambassador Workshop at Fincon this year and it makes me reflect on the last time I presented in that venue. It was 2014 and we were in a small space that accommodated about 40 people. In the audience were several bloggers and social media gurus who were interested in how they might be able to leverage their skills to be able to make money in this space. One of the people listening carefully was Tiffany Aliche, The Budgetnista, who was on the cusp of her potential career as a brand ambassador.

 

When I talked to her about it recently, she reflected, “I remember looking at the list of workshops and thought that I really wanted to see what that was all about. When you were talking, I kept thinking about brands I could possibly partner with and didn’t really know. But now, four years later, I’ve exceeded my expectations with your help.”  Tiffany is modest, but she’s currently in the top 5% of non-celebrity spokespersons/brand ambassadors. I worked with her on her first major deal and I’ve represented her ever since. I’ve also worked with a half dozen others who were at that Fincon presentation. What made Tiffany pop out as a top performer? Let’s look and see:

Characteristics of a Top Brand Ambassador:

  • Great work ethic– Tiffany delivers on time or early. Period. No excuses. I had another  rospective brand ambassador who couldn’t keep her phone appointment with me THREE times. I know, why did I give her so many chances? My daughter says I’m too nice sometimes, but I do like to believe the best in people.  However, if she can’t keep a phone appointment with me, how could I trust her to manage the deliverables on a contract?
  • Great questions– A great brand ambassador knows the right questions to ask when working with a client. While I (the agent) ask all the deliverable and money questions (the talent doesn’t need to talk money when they have a representative), Tiffany usually asks things like “What are your expectations?” and “How do you measure success?” She wants to know the client’s target so she can hit it every time.
  • Great Performance– Repeat work is a big part of income for a brand ambassador and getting a client to want you again…and again…and again is a gift. Tiffany makes it her goal to exceed a client’s expectations. This doesn’t mean that she does extra work for free (I don’t let her) but it does mean that she’s open to revising her work, she’s flexible and she gives the client better results than they ever dreamed of getting.

 

The Upward Spiral for a Spokesperson

I’m a pretty big Bradley Cooper fan and I saw the trailer for the upcoming movie, A Star is Born with Lady Gaga. That’s one premiere I’d like to go to as an influencer! I saw the previous version of the film with Kris Kristofferson and Barbra Streisand as well as the 1937 original. It’s a painfully sad story of someone on top who works their way up and then enters a downward spiral to destitution and despair. That same story can happen to brands when they believe their own press, think they are better than others, or they let success go to their head. But just as there is a downward spiral, I believe that there’s also an upward spiral that incorporates the adage, “success begets success.” Here’s how that happens:

  • Start – The brand ambassadors start somewhere. Some of the best begin as bloggers, writers, podcasters, media personalities, or speakers.
  • Skills – We already discussed the different skills, but the best of the best spokespersons will move outside their comfort zones and develop additional skills. Some bloggers are afraid of public speaking—but a top 5% brand will go to Toastmasters and get over that fear and then achieve the elite Accredited Speaker status (the top 1% of 4 million Toastmasters globally). A skilled podcaster will learn to become a better writer. An old-school book author will learn about social media. They seek to become the EGOT of their space in the marketplace—achieving excellence in all areas.
  • Success –As they develop their skills, they get gigs and execute all the deliverables in their contracts with excellence—exceeding client expectations.
  • More Success – As they are successful in contracts, this leads to their ability to develop even more skills and confidence, which leads to more success. They remain teachable and realize there’s always room for improvement.
  • A Star is Born – Some of the most remarkable and successful spokespersons are people that will never achieve celebrity like Kendal Jenner, who gets a cool mil for an Instagram post. Nonetheless, these top 5% non-celeb spokespersons are stars, like Tiffany, because they are working it and getting better every day.

In this blog series, we already learned the definition of a spokesperson/brand ambassador, the skill sets of a spokesperson,  the process involved in garnering, negotiating and contractinga spokesgig. Now it’s time to look at some of the specific deliverables as well as how to remain in compliance so you don’t get in trouble with the Feds!

Deliverables:

In the SOW (Scope of Work) and in your spokesperson contract, there will be an Appendix or a specific outline of what you are to deliver as well as the timeline (due dates) for those deliverables. When working for my brand ambassador clients, if these areas of the SOW or the contract we get from the corporation are not clearly defined, I’ll push back and ask for clarification. Here are examples of the various kinds of deliverables that are part of a working brand ambassadors rate sheet.

  • Per day or part of general appearance day (national TV, local market media TV, print, radio interviews, trade show appearances, podcasts, press conferences, etc.); per pre-tour development day.
  • Per travel day, if required, prior to or following work days
  • SMT (Satellite TV Media Tour) day – These are one of the most lucrative aspects of a contract because they are VERY difficult and require the highest skill set for a spokesperson. You have to be 100% in your messaging (you deliver at least the primary client message in each and every interview.) You usually arrive in a studio at 4:30 a.m. (EST) for makeup and rehearsal, then you have your first media hit around 6:00 a.m. with a morning news show via Satellite. You continue this for 3-4 hours and anywhere from 10 to 35 TV shows. They key is to be upbeat, perky and consistently deliver messaging the entire time. These SMTs earn 3K for a neophyte up to 30K for a non-celebrity pro.
  • Keynote message (speaking)
  • Workshop/Seminar or Breakout Session
  • Panel (as a panelist or moderator)
  • Media training day – This is usually the day before you kick off a campaign or the day before an SMT or RMT. This rate is usually 2x a social post.
  • RMT (Radio Media Tour) day– This is where you are on 10 to 30 radio shows, back-to-back, delivering key messaging for your client. This are usually done from a landline from your home or office and you can even do these in your pajamas. They make about 10x what one social mention makes for you.
  • Facebook Live – They pay you to go live on either their platform or your own platform. This is a premium deliverable and is usually about 6x the cost of one social mention on facebook. Make sure the contract doesn’t include a “Facebook Live” bundled into all the other social deliverables, because this item should rate more.
  • Email or Newsletter – Believe it or not, some clients still like newsletters or a blast of a promotion to your list. This is never free for the client and the price you get for doing this depends on how big your list is and your open rate (how many people open your email when you send it out.)
  • Fully Sponsored Podcast Appearances – You go on to a podcast like The Money Millhouse and if a sponsor is covering it, then you get paid to go on the show and mention the product, campaign or idea. You make sure to give disclosure about the partnership, but more about that in the FTC/Compliance section below.
  • Initial use of name and likeness and continued use – you get paid for the use of your name and likeness. If the client wants to continue to use it on a social platform or a website, then they rent it monthly.
  • Webinar – These are very popular and can be sponsored as long as they don’t seem like a commercial. They need to be organic or your brand ambassador presence can quickly turn into that of a commercial huckster. Keeping it informational, educational and non-commercial is the key to see both the brand ambassador and the client succeed in this kind of partnership.
  • Pitching tips (up to 3 tips) – Separate from Interviews. You get paid to create pitches for media and then if the client pitches them and you get a hit, then you also get paid to go on the show (or the media.)
  • Branded Educational Content – helping companies develop education material as a public service is really hot these days. You step in to help develop this and you put a friendly face on a corporation so that this content is more human.
  • 5 Day Course – Pricing varies depending on deliverables, but you are creating the course for the brand and will get compensated accordingly.
  • Branded 1-sheet PDF with client links – this is a product that you create with the input from the client.
  • Video Series – you get paid per video and the length of the video needs to be defined. There’s a world of pricing difference between a 1 hour video and a 3-minute video.

 

Federal Trade Commission

I’m not an attorney, but I know how to read a brand ambassador contract. I’ve been known to catch more stuff and nonsense than our attorneys who are not working in this space full time. I read, push back and sign every contract that has my name on it for myself or my brand ambassadors.  A big part of every contract is FTC disclosures. In fact, when I went to select a photo for this section, I didn’t just grab a logo off the internet, I purchased the FTC pic—that would be ironic, violate copyright law when writing about the Federal Trade Commission!

In short, you have to disclose any material connection between you and the corporate client you are working alongside. You have to let your public know you are being compensated in some way–whether financially or materially. If you are in doubt about what this kind of disclosure looks like then look at a recent letter written to influencers from a key official at the FTC and make sure you are in compliance.

The corporate contract will outline, specifically, how you are to disclose in the different forms of media. Follow that part of the contract as if your life depends on it—because your life as an influencer DOES depend on following those rules.

Remember Your Why

As you navigate new territories in this space, remember why you are doing what you are doing. If it’s all about the money with you and that’s all you care about, then please don’t call me. I’m not interested in working with you. I want to work with people care about something more than money.

I entered into these waters as a side hustle from home, to supplement our family income and my own income as an author/speaker. I started as a mompreneur and saw that I was leaving money on the table. I didn’t like that.

My goals were pretty simple: to send my kids through college (debt free) and to pay for their weddings. Along the way, I not only met those goals, but I was also able to reach financial independence and start a non-profit Heroes at Home which provides free financial education to service members, veterans and their families.

Why do you want to do this thing?

This concludes our four part series on How to Become a Brand Ambassador/Spokesperson. Feel free to ask me any questions or let me know how you are doing in this journey. If you’re at FinCon, I’d love to meet you and hear about your experience.

And remember, if you are interested in becoming a part of our beta team for a new Brand Ambassador Course, then submit your name to assistant@elliekay.com and we’ll see if you qualify.

One last word of advice as you continue this journey. Comparison is the thief of joy. You’re going to find amazing people doing amazing things in this space but remember that YOU are amazing, too! So have fun and run your own race.

 

Receive Extra $$ Rewards & Grants as a Hero When You Buy, Sell, or Refinance

This week, to kick off our new podcast season on The Money Millhouse, we have a special interview with Joseph Kelly from Heroes Come First that share how heroes of all kinds can enjoy rewards and grants from a program that benefits Heroes at Home.

Enjoy this great information and be sure to share the following blog from our guest writer, Joseph Kelly, with a hero that you know.

Ellie Kay, Founder and CEO

 

You may or may not feel like it, but as a military veteran, active duty or reserve you are designated an American Hero, and that means you qualify for significant rewards you probably are not aware of when you take out a mortgage or buy or sell a house.

Most are aware that they have VA Benefits that include mortgage benefits.  And that program has some wonderful advantages.  But few are aware that there are additional benefits available that can give you an extra $2,000 to the $7,000 or more without any cost or added paperwork!

A national program called Heroes Come First defines heroes as people who serve their community. This includes active duty military personnel, veterans as well as  all current and former medical professionals (nurses, doctors, dentists, EMS, etc.), police officers, firefighters, first responders, teachers, and clergy.

Before I tell you how this reward program works please allow me to offer two key pieces of advice if you are considering buying a home in the next year that will save you from added stress and confusion.

1st Key– BEFORE you find of call a realtor and start looking at homes GET PRE-APPROVED from a trusted, reputable, recommended lender. (if you desire we offer this in all 50 states). Get your questions answered on your qualifications, credit, savings, options, etc. BEFORE starting to look at properties.  This will allow you to make adjustments if needed and be prepared to speak to real estate professionals who will have confidence in working with you.

2nd Key– Using sites like Zillow, Realtor.com, etc. are great tools to see what properties are out there however I encourage you to be VERY CAREFUL before entering your contact information on these sites.  Read the “fine print” at the bottom of the website.  These companies will sell your information to multiple lenders and realtors who then will call you and email you for months!  While some of these companies be ones you wish to consider it can be overwhelming and confusing as lenders buy your information as a “lead.” (FYI the program we are about to discuss does NOT sell or provide any information to other companies)

How the rewards work …

Buying a Home

There are several ways that the Heroes Come First program saves you time and money when you purchase a primary or second home or an investment property and get a mortgage to finance the purchase.

If you, or another hero you know, is thinking of buying in the next 12 months the most important first step is speaking to a pro-hero lender and getting “pre-approved” for your financing. The Heroes Come First team can introduce you to a participating lender who focus on heroes with both financial and added service rewards to get you on the right track for your purchase.

Benefits include:

  • You get a Lender Hero Reward of a minimum of $500 – $1000 toward closing costs.
  • Work with a pro-hero realtorand receive a portion of the realtor’s commission. For example receive $700 for every $100,000 in the sales price, which is a rebate of a quarter of the realtor’s commission. So if you were to buy a home worth $300,000, you would get a check for $2,100; if the home you buy costs $600,000, you receive $4,200.
  • You can earn a discount over usual title fees, averaging about $350, from the title companies that participate in the program.
  • You may qualify for a Purchase Grantof up to $10,000, to be used toward the down payment on a home or closing costs. This grant does not have to be repaid. 

Selling Your Home

When you sell your home, you get a break on all of the real estate fees that are usually part of the closing. The average reduction is $2,000, but it could be more for a high-priced home. The participating realtor that handles your listing rebates one quarter of their commission to you at the closing, which could amount to several thousand dollars more, depending on the price of the home.

Refinancing Your Mortgage

When you refinance your existing mortgage to get a lower rate and payment, you qualify for a Lender Hero Reward between $500 and $1,000, which is applied toward your closing costs. The lenders who participate in this program offer competitive interest rates in all 50 states, so you don’t have to compromise on settling for a higher mortgage rate to get these discounts. The participating title companies also offer discounts of up to $350 for title searches that are needed when you refinance your mortgage.

Example of Heroes Come First Savings

Real Estate Transactions:

  • Sell your home for $300,000
  • Purchase a new home for $450,000
  • Take out a $360,000 mortgage on the new home

Costs and Discounts:

Realtor’s rebate of selling commission:                                         $2,250

(25% of standard 3% commission)
Pro-Hero Realtor reward on purchase of new home:                  $3,150

(up to$700 per $100,000)

Lender discount on $360,000 mortgage:                                      $1.000

Title company discount for title settlement costs:                           $350

Total Savings: $6,750

  

Find out more

It really is simple to get started with the Heroes Come First program when you are in the market to buy or sell your home or refinance your mortgage. There are no restrictions, paperwork, fees, or fine print to read in order to qualify. Start the process by registering at www.HeroesComeFirst.com or call them at 800.272.5626 and they will refer you to a participating lender, title insurance companies, and realtors who serve where you live.

Know other heroes? Help them too!

The Heroes Come First program can help not only you but also other heroes you know. And if you tell other heroes in your life—like your children’s teachers, your local firefighters and police officers, or any veterans or active duty military you can be a hero to them by saving them a significant amount of money on their home transactions.

Since 1989 Joseph Kelly has brought a unique blend of technical, marketing, sales and leadership experience to the mortgage industry. As a graduate of the University of Virginia with a degree in Aerospace Engineering (yes….a rocket scientist), he realized that the mortgage industry was lacking a critical component – consumer education and programs to help increase savings and reduce debt through mortgage management.

Joseph Kelly is very proud of having three sons who are veterans.  Two Army and one Navy.  Their service inspired the development of a national financial program to help all military (active, reserve and veterans) receive mortgage financing advice focused on their long term benefit, not a one time “sale” for a mortgage company.

Heroes Come First was launched to include all of our nations heroes; Military (active, reserve and veterans), current & former Firefighters, Law Enforcement, Medical & Educational professionals and is dedicated to saying “Thank You”  in a practical & financial way when they Buy, Sell or Refinance a Home. 

5 Do’s and Don’ts For a Smooth Transition to College or A Service Academy

When my daughter, Bethany was 4 years old, we called her “Bunny” because she hopped from heart to heart. She loved to play with her little girlfriends and one afternoon she spent the entire afternoon with Amanda. She was a little girl who felt life deeply and could go from being on top of the world to the depths of despair in nanoseconds.

When I picked her up from her friend’s she bounced to the car and chatted all the way home. We walked in the door and I asked her how Amanda’s older sister was doing. Suddenly, she began to sob, uncontrollably.

“What’s wrong, Bunny?” I handed her a Kleenex.

“I don’t want to leave you, Mama!” she wailed.

“Why would you think you have to leave?” I was really confused.

She looked at me through her tears, “To go to COLLEGE.”

Apparently Amanda’s older sister was preparing to move to go to college and Bethany couldn’t imagine a day when she would have to leave her Papa and myself to go to school. The good news is that fourteen years later, she was a little bit more prepared when she moved from California to Chicago to go to college. She got a B.A. in Communications, with an emphasis in Electronic Media and was in her element.

Today, Bethany and I host The Money Millhousepodcast and still get just as emotional, on occasion, while putting her college degree to good use. We made a point of preparing Bunny and all the Kay kids for college, long before they went to Freshman orientation. Three of the Kay kids went to service academies, which meant they only had less than a month at home after high school graduation.

Whether you are prepping kids to go to a civilian university or whether they are going a service academy like three of our sons (USMA, USAFA, USNA) here’s some “homework” in the form of five do’s and don’ts to make a smooth move.   

  1. Don’t – Fill up free time with friends at the expense of family. 
  • Friends come and go but family is forever.
  • Only a small percentage of your friends from high school will still be your BFFs throughout college. Less than 2% of boyfriend/girlfriend relationships will last until college graduation.

          Do – Tell your mama (and papa) that you love them early and often.

  • Mend fences and build bridges with family members.
  • Expect there to be some pre-separation anxiety on both sides (parents and kids) so give each other a lot of grace.
  • Students, please understand that this is hard on your parents, especially if you are moving away to go to school.
  • Parents, understand that this is hard on your kid because they are about to go do something they’ve never done before. For those going to service academies, it’s going to be big and scary and you won’t be there.
  • Students, take the time to thank your parents, grandparents, friends, educators and coaches.
  1. Don’t – Take a break from physical fitness, especially if attending a Service Academy.
  • My husband, Bob, and our son, Jonathan, went to The Air Force Academy and they used to say that “The Air Force Academy is at an altitude of 7258 feet—far far above Annapolis or West Point.” That’s why physical fitness was important.
  • If you’re going to a service academy, you’re going to take a Physical Fitness Test as soon as you get there.
  • Engage in risky behavior, now is not the time to push the limits legally or physically. Don’t take up space jumping or quad racing because a broken limb could cost an appointee their service academy appointment.

          Do – Continue to workout and make wise choices.

  • Physical fitness is a healthy way to cope with pressure in college.
  • Even if you go on a family vacation or have a lot of things to do.
  • For service academy appointees, run 3 miles 3-4 times a week and then do 50 pushups and 50 sit ups every day.
  1. Don’t – Make this all about you.
  • Parents, don’t create drama before they go or after they’ve gone.
  • Moms, don’t sob and cry and tell them you don’t’ know how you’re going to survive without them. Shedding a few tears is OK, but doing what Oprah calls “the ugly cry” isn’t all right.
  • Parental, sibling or significant other drama is a distraction to the service academy appointee going through basic cadet training or “beast.” Distractions can lead to accidents and accidents can lead to a turn back (meaning they have to go home.)
  • Don’t post a bunch of “poor me-isms” on social media

          Do – Keep it positive. 

  • Right now, service academy portals will have a mailing address for the student. Give this address to friends and family and with your network because cards and letters mean everything during basic training. “Basics” aren’t allowed access to computers, phones or social media.
  • Do send simple cards and letters – no perfume on the cards, no kissy marks on the envelopes, no care packages during beast, and no food. After beast is over, you can send these.
  • Do tell your student funny stories about a younger sibling or the dog.
  • Do send pictures of the dog or pet.
  • Do keep it light and not heavy.Students, do make your social media channels private or have them go dormant.
  • Do clean up these channels because you never know what the cadre will get ahold of and you don’t want to embarrass yourself or become a targ
  1. Don’t –Be Han Solo – you don’t have to do this alone.
  • My husband’s advice to our sons for basic cadet training was. “Keep your mouth shut and help your classmates.”
  • Don’t stand out as the first, the most knowledgeable or the best or worst
  • For parents, don’t go this journey alone, join a parents club or booster club.
  • Remember, parents, sometimes you don’t know what you don’t know.

          Do – Be a team player.

  • Look for ways you can help others get through Beast.
  • The friendships you make in BCT and college will last a lifetime. My husband, Bob and I just had dinner with a classmate of USAFA class of l978.
  • Do take advantage of the sponsor family program, a program that allows local families to “adopt” a cadet or midshipman.Some of these friendships may become like a second family—or at least get you to the airport.
  • Parents, do join a parents clubfor your respective service academy. Your civilian friends don’t get it, other service academy parents do understand the unique situation your family faces.
  1. Don’t – Ever forget the “why” of what this education and your career means.
  • Service Academy Appointees are choosing something hard, something their civilian friends will never understand, but there’s a big “why.” They want to serve their country as officers.
  • During BCT and during your 4 years there, you’ll have to sometimes take life a meal at a time, a day at a time.
  • Parents, don’t forget that being a good parent means you let them fly and you support their choice to serve. You don’t have to like it or feel good about what those choices may include.
  • Parents, DON’T borrow tomorrow’s trouble. While they are there, they are safe, they are not deployed, they are not in harm’s way. Today has enough challenges of its own without borrowing on tomorrow. As long as they are in training, they aren’t in combat. If and when that day happens, you’ll have the strength you need to cope. We know this, having had one son serve in a combat zone in both Afghanistan and Iraq.
  • Appointees, remember your goals in getting through BCT and the academy—to fly, to serve, to go into cyber security or intel, or missles or space. Your goal is much bigger than BCT and that’s why you’ll get through.

Do –  Remember the Legacy

  • You are part of a long line of military service.
  • Think about the parents, siblings, grandparents, aunts or uncles who have ever served. You are part of that legacy.
  • Your legacy keeps American free.
  • Putting on a uniform doesn’t make someone a hero, but those who put on that uniform and serve with integrity first, service before self and excellence in all they do—that’s pretty heroic.
  • There’s another kind of hero as well, the Heroes at Homeand those are the parents, siblings, grandparents and family members of those who serve. America thanks you as well. 

“It starts and ends with character, and it’s a journey, not a destination. Leadership is a gift, and it is given to us by those who follow.”

General David Goldfein

Air Force Chief of Staff

Memorial Day and National Poppy Day

Gold Star Family

Being part of a gold star family is like being part of an honored and exclusive club—but one that no one wants to join. The gold star indicates that a member of that family died while serving their country. We are a three-star blue star family, which means that we currently have three family members serving with sons in the Marines, Air Force and Army. We’ve weathered deployments to Afghanistan and Iraq—praying our way through each day they were there. We never want to add another gold star to our family.

Yes, our family is a gold star family because of my Grandfather, SSGT Walter Rawleigh, a bombardier on a B-24. He was on his 47thmission in Madang, Papua New Guinea. Fully gassed and loaded with bombs, the “Cisco Kid II” had an engine malfunction on take-off and crashed into an encampment of Seabees having breakfast. Ten members of the crew and 165 Seabees suddenly died that day. Obviously, I never knew my grandfather and my dad was a young child when his father perished. I know that my father, Chief Master Sgt Rodger Rawleigh, USAF (Ret) was inspired to serve because of the fact his dad never came back from war.

 

Memorial Day

Memorial Day is about gold star families and should not be confused with Veteran’s Day. The latter is a day which honors all who have served in the United States military. A memorial is a remembrance of those who paid the ultimate sacrifice. It’s not a day to say, “Happy Memorial Day,” even though many Americans have a day off. Many will use that time to picnic and enjoy their families and friends. In fact, the original tradition of this day was to eat a picnic while sitting on the grounds of a cemetery.

This national holiday was first recognized by Congress in 1971 and before that time it was known as Decoration Day, which originated shortly after the Civil war. Besides my Grandfather’s tragic accident, 645,000 Americans have given their lives in defense of our freedoms. What can we do to appropriately honor those who died? I’m glad you asked.

 

The Poppy

 Honoring our fallen with a poppy is a tradition that was inspired by the poem crafted in 1915
entitled, “In Flanders Fields.” It was written by Lt. Col John McCrae after he lost a friend during WWI.  McCrae’s poem inspired Moina Michael, an American professor and volunteer for the American YWCA, to write a response poem, “We Shall Keep the Faith,” vowing to wear a red poppy as a symbol of remembrance.

Michaels campaigned to have the red poppy adopted as a national symbol of remembrance and, with help from Anna Guerin and the 1920 National American Legion Conference, the poppy became the official symbol of remembrance.

But it’s not limited to our country, the poppy is used as a symbol of remembrance all over the world. In fact, Friday, May 25, 2018, is National Poppy DayTM, which was first recognized on May 26, 2017. Along with the American Legion, we encourage people to wear or display a poppy on this day to remember those who lost their lives in battle.

 

Virtual Poppy Field

I invite everyone to join the conversation online using #honorthroughaction and share your story. What does Memorial Day mean to you? Who are you honoring? You can visit www.poppyinmemory.com to dedicate a digital poppy to a fallen hero or as a gesture of appreciation for those who have sacrificed all. It only takes minutes to participate and I want to thank USAAwho are sponsoring this initiative and for all their help in Heroes at Home.

Honor the fallen today.

Are You Teachable?

When I was a young mom, we had five babies in seven years and moved 11 times in 13 years. While on that journey and at my husband’s urging, I decided to go back to school and finish my Bachelor’s degree. Yes, I went back into the classroom between babies #3 and #4 to reach that personal goal. Colorado Christian University had a program designed for adults who worked full time and taking care of all those kids was a full-time job! In my class were other adults including Madeline, a 70-year-old great-grandma who wanted to finish her Bachelor’s degree. When the professor asked each of us our motivation for enrolling in this difficult, accelerated program, Madeline sweetly replied,

“I always want to keep learning and remain teachable.”

She became my hero that day.

Madeline finished the program and walked the stage with the rest of us, then she went on to publish three books—always remaining teachable.

As a veteran speaker of 2000+ paid gigs, an author of 15 published books, a spokesperson for 100+ brands, and a media veteran of 2800 interviews, I’m often asked to mentor neophytes on how to succeed in these areas. It seems that everyone (and their mama) wants to write a book, become a brand ambassador or launch a professional speaker career. That’s cool, it’s great to have dreams. Many have read that they should “go to someone who is successfully doing what you want to do.”  Consequently, some will come to me. That’s not a bad thing, that’s what I did when I started out. I’ve received hundreds of requests for this kind of coaching and the requests infer a pro bono offering. This can be overwhelming.

How do you decide who to mentor when you have a limited amount of time?

My answer:  they must be teachable.

I have a business and non-profit to run, a podcast to push out, a husband to flirt with, and several grandbabies to visit. Time is limited and I can’t take every meeting that I’m asked to take. How do I decide who gets a meeting and who will get the closed door answer: “I’m honored you would ask, but I regret to say that I cannot accept.”

I’m not alone, you’re probably juggling work and home, trying to find that work/ life balance that is ever illusive. You need to know what meetings to take and which ones deserve a pass. Or, you may be the person asking for the meeting—why should the experienced veteran in your field, take a meeting with you?

They need to be teachable.

Just like Madeline, are you willing to humble yourself, do the work you’re asked to do and realize that you have something to learn?

I’ve found that the least teachable people are those who feel they have nothing to learn. Some of the worst speakers I’ve ever heard are Generals, CEOs, actors, teachers, and preachers—those who speak in front of groups often. They feel that because they are already doing it, they don’t need to improve. The English teacher who is not a publishable author feels she knows her grammar, but that doesn’t mean she can write a book. The professional speaker, who can’t make the leap to media interviews because he doesn’t know how to deliver a sound bite. You get the idea.

I have several ways of vetting someone before I take a meeting. For example, I’ll send them a file on the topic they want to discuss with me, “call me after you’ve read the file and we’ll set up a time to answer your questions.” Roughly 9.5 out of 10 never read the file—BAM! I don’t take that meeting.

Or for those who want to be speakers, I’ll say, “attend a Toastmasters meeting and then we can talk.” But they don’t do the bare minimum—attend one, little meeting! In both vetting cases, the proposed mentee feels they are advanced well beyond the need to read a file or attend a meeting.

The same thing happens at conferences, when attendees have a chance to speak with the faculty to talk about their work. Occasionally, a faculty member or speaker will request more material from an attendee.  According to my literary agent, Steve Laube (super agent extraordinaire) 9 out of 10 attendees never send him their info on the rare occasion he requests it. It’s a huge open door that they won’t walk through due to fear, laziness or procrastination.

After I spoke at FinCon one year on the topic of monetizing brand ambassadorships, an attendee followed up with me as I requested. She did her research, followed my advice and today, she’s a very successful brand ambassador. You can read about “The Budgetnista” and see the work she’s doing in the space—a truly teachable lady who found success.

Madeline, from my CCU class all those years ago, remains a hero of mine and I want to grow up to be like her. Towards that end, even after 25 years as a professional speaker, I remain teachable in my primary areas. I attend Shop Talk Toastmasters, and practice new material, receiving feedback from those Toastmasters. After every speech that my speaking team does with the Heroes at Home Financial Event, I get feedback on the presentation from my team. This way, I continue to learn and grow.

Are you teachable?

Are you willing to do the work?

Do you have a way to vet your time to determine what meetings you’ll take?

Have you ever been asked for a response from someone in your field of interest and what did you do?

For more information on how to structure your work/life balance, listen to our interview on the Money Millhouse with an exceptional life coach, Ann Vanino.

Where ever you go and whatever you do, remaining teachable is the best way to grow and continue to find success along the journey.

Financial Education Month – How to Resolve a Credit Dispute


In our Heroes at Home Financial Event tour, we work with military members to make sure their credit history keeps them flying high! Even pilots can get grounded if they can’t hold a Top Secret security clearance and they can’t hold a clearance if their credit is awry. There are some pilots with one million dollars in training assets invested in them. It would be terrible for them to have to fly their last sortie because of this important issue. But security clearances are something that every military member has to protect. That could be an expensive mistake. Thankfully, some of these issues are able to be resolved with the help of Airman and Family Readiness, but it still had an impact on military readiness.

You may not have a million dollars in national security assets invested in you, but you’re still a valuable person to your family, friends and community. Whether you are a military aviator or a mom who works from home–it’s important to regularly check your credit report from all three providers (Experian, TransUnion and Equifax). You can get a free copy at Annual Credit Report where federal law allows you to get a free copy of your credit report from each of these reporting bureau once every twelve months. The law also allows you to ensure that all the information on your credit reports are accurate and up to date.

One of our financial education speakers is the ever knowledgeable presenter, Rod Griffin, from Experian. We recently discovered something new going on

at Experian regarding  enhancements to its dispute center that make it easier and faster to file a dispute.  Many people do not understand how to correct mistakes on their credit reports – so financial literacy month is a good time to help educate them on the process and take away the fear that it’s a daunting or complicated task.

Here are some of the highlights of the dispute center where consumers can:

  • Use their smart devices as it’s mobile-optimized
  • Upload photos of supporting materials directly from their smartphone
  • Get a free Experian credit report
  • Follow contextual links designed to help them better understand and access various sections of their report
  • Receive timely alerts updating them on the current status of their active disputes
  • Sort and view the accounts listed on their credit report by alphabetical order, date opened or status, and filter by categories such as collections or installment loans.

Be sure you share this with anyone you know who may have a credit report dispute and be sure that you check the credit reports on everyone in your family. Hopefully, you won’t find a credit history on your four year old daughter or 1 year old son, but identity theft is knows no age!

Knowing your options will help you with your credit report spring cleaning–especially if you find anything out of place! Once your work is done, sit back, make yourself a cup of coffee and don’t forget to join me and my co-host, Bethany Bayless in The Money Millhouse podcast for our interview with Rod Griffin, Gerri Detweiller and other credit financial experts.

 

Smart Money Habits for Millennials (and Their Mamas)

The Kay Family had five babies in seven years. That roughly adds up to 3 kids in diapers at once, 10 years of not sleeping through the night, 4 teenage drivers at the same time, 3 kids in college at once and today, we have 5 millennials in their 20’s simultaneously.

Fun .

But the good news is that they eventually slept, pottied, drove, graduated and even mastered money habits in the journey. Here are the habits we helped teach our millennials to make sure they didn’t have to move home, they could remain financially independent, have a great start for their families, and still buy their mama nice birthday gifts.

Habit #1 – Create and Live By a Spending Plan

Many millennials have heard of the value of creating a budget and even have apps that help. But it’s of little use if they don’t know how to stick to it. Here are my favorite apps to help:

  • Mint Budgeting App – I met the founder of Mint, Aaron Patzer, in a green room, years ago, when we were both going to be on ABC News in NYC. At the time, he was building his success with Mint. I just remember him being (as he says in the video) “full of myself.” Ha! But his budgeting app is probably the best out there because it makes it easy to create a budget. You connect the Mint app to your bank and the app uses your details to help create a personalized budget.
  • PocketGuard Budget App – This app also connects to your bank accounts and shows you what you currently have in your pocket. It tracks your money to show what you are spending and automates where you’re going off budget and where you need to cut back.
  • You Need a Budget – This app’s claim to fame is that it creates a budget you can stick to based on the info provided in your bank accounts and spending habits. It even teaches you what to do if you overspend and how to live on last month’s income. This is the only app that cost money in my list and it’s $50 for the year, but there are hoards of devotees that say this app helped them to finally live on a budget.
  • GoodBudget – Back when dinosaurs roamed the financial space, there was an “envelope system” where you put the money you needed in each envelope labeled with expenses such as gas, food and entertainment. It helped Bob and I get out of 40K in consumer debt in only 2.5 years when we were first married. This app is the digital version of that system, making sure that everyone knows how much is left in the “envelope.”

You might need a money buddy to stay on track, too. Tiffany Aliche, The Budgetnista, talks about her journey on our fun podcast The Money Millhouse and how she went from broke to anything-but-broke through techniques that kept her on track.

Habit #2 – Cook Creatively and Consistently

Money evaporates when you order out for lunch or dinner more than one or two meals a week. Bob took leftover dinners (the

re’s a microwave and fridge at work) for our entire marriage and we calculate that he’s saved $20,000 by doing this! Make Pintrist your pal or watch The Food Network to learn easy ways to create nutritious and tasty meals. Ask for an Instant Pot for your next birthday and make more than you need for dinner so you’ll have leftovers for either lunch or dinner later in the week. Or freeze the leftovers. My daughter lived with roommates for a few years and they would assign different nights for each of them to cook to simplify the work. Cook more and your wallet and your waistline will thank you.

Habit #3 – Care About Your Retirement

When we take our Heroes At Home Financial Event on the road, we teach young service members the miracle of compounding interest with the mantra: start early, start small and stay committed. Be sure to start with funding a Roth IRA and take advantage of your company’s matching portion of your 401(k). Lacey Langford, an Accredited Financial Counselor gave some great tips on a segment called “I Aint Afraid of No Money.”  She discussed retirement planning from her experience in working with the military (but many tips apply to civilians as well.) If you’re military, be sure to go into your Family Readiness Center to discuss the Blended Retirement System and what your options are for your situation. It’s free and a benefit you can use early and often.

Habit #4 – Count the Cost of Debt

The average millennial college grad owes 37K in student loan debt and the average household owes $8500 in credit card debt. Work on minimizing the debt you accrue and pay off the debt you have so that you’ll have the flexibility to move or wait on the right job. One of my sons worked for JC Penney, and they eliminated his entire department. Most employees were freaking out because they had student loan debt, consumer debt and car debt—but not our son. He made a practice of living on less so he wouldn’t accrue debt and he was able to have less worry in the process of finding a new job.

Be sure you also pay attention to your credit score. Rod Griffin, from Experian, came over for a discussion on coffee and credit. He works with us on our tours and he teaches that if you have bad credit, you’ll pay an average of 360K more (over your lifetime) for the use of basic credit, than the person who has a good score. Improve your score by paying on time, paying more than the minimum balance due and make sure you never use more than 30% of your available credit.

Habit #5 – Choose Contentment

This is a tricky habit because it’s a mindset that you choose. There will always be something to spend money on to make you go off budget or get into financial trouble. There’s the new phone, tablet, car, vacay, boyfriend/girlfriend, baby, or a plethora of other reasons to want to spend more and have more. This is where your friends, family and even faith come into play. Coveting what others have or do is a lesson in futility and discontentment. Your friends either contribute to this mindset or they keep you focused on what matters most. If keeping up with their lifestyle is an important platform in your friendship, then you may want to find new friends. Remember that this financial journey is a marathon not a sprint. I’ve always said, “you can have it all—just not at the same time.”

What is one habit you are good at? What is one habit you want to improve upon? Share it with us, a friend or even a money buddy, so that you can be fiscally healthy in 2018 and for a lifetime.

 

Coffee Is On Us at The Coolest New Financial Podcast on the Planet!

Live, from Ellie’s kitchen table… it’s The Money Millhouse!

WELCOME TO THE FINANCIAL SHOW ANYONE CAN LISTEN TO!

The conversation gets lively and somewhat ridiculous when Ellie and Bethany share a cup of coffee (or four) over Ellie’s kitchen table. They not only have fun at The Money Millhouse, their conversations about saving money, couples communication, spend plans, super heroes and more make you feel like you are drinking coffee right along with them. Coffee, friends, money, sometimes random singing… what could be better?

Each week on this little-over-20-minute podcast, a special guest joins Ellie and Bethany at the table to discuss relevant money-related issues. From saving for retirement and credit chats, to home-based business tips and maybe a thing or two about what Star Wars has to do with coffee, there is always something to talk about.

The Money Millhouse will teach you while entertaining you with offbeat humor, geek-speak and money tips you never knew existed. If you can put up with Ellie’s annoying dogs announcing the next guest to come to Ellie’s door for a cup of Joe and a light hearted but important conversation, then you’ll get the maximum return on your time investment.

Come on in to The Money Millhouse, where we brew up money saving tips and tricks for anyone’s lifestyle. You might even learn a few secrets in the Millhouse closet.

This week, the show kicks off with a bang when Bethany

and Ellie talk about saving money when it comes to eating healthy including menu planning and tips at the grocery store. Start your menu planning by looking into your pantry and avoid wastage. Danna Demetre joins the conversation talking about the fact that the same principles to save money are the same when it comes to your health as well. Learn about which poisons (that go into your body) to cut out, which sweetener is the best for your body and why disease can be expensive. Also learn why having Mental Health Days (can you say a Disney day?) are important and natural days to de-stress.

The Money Millhouse is a production of Heroes at Home, a non-profit organization that gives financial education to military families around the world. To find out more about Heroes at Home, or to make an end of the year donation, visit heroesathome.org

1 2