A Financial Education Event
 

Credit Card Choices — Big Benefits With Right Choices

BGadmin

Southwest Airlines is running a credit card offer for qualifying applicants where they will get a companion pass for the rest of this year and all of 2018, plus 40,000 points. My daughter uses credit cards sparingly and her score is in the 800s (on a FICO scale up to 850). She decided to get the card and is thrilled to add her husband a companion to her recent round

trip purchase from Burbank to San Francisco for only $59. Pretty good deal for her. Since I already have a companion pass on a #SWA card, it wouldn’t be a good deal for me.

But not all deals are that good. How do you know which choice is best for your needs?

On my recent trip to #USAA, I learned a lot about the latest offerings in credit cards.

In fact, Yasmin Ghahremani, a writer with USAA, contributes the following information on how to navigate your first rewards card in three easy steps.

Credit cards that offer rewards like airline miles or a percent of cash back on everyday purchases can be a pretty great deal. But with so many different rewards credit cards available, choosing one that’s right for your lifestyle can feel overwhelming. Not only that, are you sure a rewards credit card is a smart financial move?

First off:  rewards credit cards aren’t for everyone. If you’ve never owned a credit card before or have a not-so-great credit score, you may not even qualify for a rewards card in the first place. And because interest rates for rewards cards tend to be higher than most credit cards, if you are the type to miss payments, make minimum payments only, or carry a hefty balance, your best bet is to look for a credit card with a low interest rate.

Once your cash flow and spending habits are more favorable, you can give rewards cards another look–otherwise, the interest you’ll pay on a carried balance will easily outstrip the value of any rewards you’ll receive. “Rewards cards are really best for transactors: those who pay off their balance every month,” says Mikel Van Cleve, Advice Director and CERTIFIED FINANCIAL PLANNER™ with USAA

That said, if your credit card hygiene is superb and you make a habit of paying off the balance in full each month, then you’re probably ready for your first rewards card!

1. First, consider the kind of rewards you’d like to earn. If you’re a jet-setter and love to take frequent vacations, travel rewards cards that can earn airline miles, waive luggage fees, grant access to posh airline lounges and more might be right up your alley.

Not the globe-trotting type? Then a cash-back rewards card might be more your style. These essentially give you a small percentage discount (anywhere from 1–5%) on the stuff you’re already buying with your credit card, like groceries, gas, online purchases and more.

Once you’ve identified the type of rewards you’d like to earn…

2. Match your spending habits to your overall rewards card management. Take a look at how much you actually spend in certain categories on an annual basis to pinpoint where you could earn the most rewards. If you’re single and eat out a lot, a card that offers extra cash back for grocery spending might not be the best fit.

Plus, not all rewards cards work the same way: some offer more complex variations, like extra cash-back percentage points for spending in certain categories, such as 3% at supermarkets and 1% on all other kinds of purchases.

Other kinds of rewards cards offer additional percentage points on a rotating calendar for certain types of purchases, with bonus categories changing every quarter. For example: you might earn 5% on groceries one quarter, 5% on gas the next quarter, 5% at restaurants for another quarter, etc.

Complex earning structures may ultimately earn you more, but only if you’re really familiar with your own spending habits and the amount of time you care to spend tracking expenses and managing rewards redemption. Depending on the card you choose, you’ll need to keep up with rotating categories that may require an opt-in action (like visiting a website or filling out a form) every quarter, or you miss out on the perks.

If you don’t want to hassle with that, consider choosing a card with a flat base earning rate. Many credit cards now offer 1.5% or even 2% on every purchase you make. For instance, if the card offers 1% cash back for every dollar you spend on the card and you’ve spent a total of $2,500, you can earn $25 cash back. Even better, you often have a choice on how to spend those rewards, usually via a check, a credit to your statement, or points good towards purchases with other retailers. (Beware the latter as it may encourage you to spend needlessly!) 

3. Examine the fine print of any offers you see. Does the card charge an annual fee that costs as much or more than you will likely earn back via rewards? If you feel pressured to spend more just to get enough rewards to justify the annual fee, that card might be causing you to spend more than you normally might.

Does the card place limits, or “cap” how many rewards you can earn in bonus categories? Some cards allow you to earn 3% on only the first $3,000 a year you spend on groceries, and after that rewards may diminish or disappear entirely. You’ll want to factor those considerations into your decision.

“Make sure you know how the cards you’re considering work, and figure out which one works best for your habits,” advises Van Cleve. “If you do that the rewards can really help you save some money and work toward other goals that you have.”

Heroes at Home Goes International

What happens in Vegas, never stays in Vegas—it gets populated on Facebook! If you follow us on our Facebook page, you’ll see that “Heroes at Home” made a big splash in that city.

In our Heroes at Home Financial Event Tour, I present a segment called “Heroes at Home” where we talk about the amazing way that our military members and their families not only survive the challenging lifestyle, but they thrive by demonstrating key characteristics. Every time we present this, we find our audience laughing and eventually crying, but they leave feeling inspired and they know that the sacrifices they make are worth it.

As “America’s Family Financial Expert” I’m often in the media giving advice and as a corporate spokesperson, I help Fortune 500 companies launch new products and services. In all these venues, I talk about our Heroes and our Heroes at Home, informing a civilian population about the unique characteristics that comprise a heroic group of Americans. While my profession is finances, my passion is military families.

This past weekend, the Heroes at Home message went international when I presented this keynote to a Toastmasters International audience of over 1000 Toastmasters and more as it was streamed live, internationally, as well. WHAT AN AUDIENCE! They not only caught the vision of what it means to serve our country, they got behind the message 100%. In the process, I received the very rare designation of “Accredited Speaker” which is awarded to less than 1% of all Toastmasters globally.

A quick recap of the characteristics of successful military families:

  • A Sense of Humor – this lightens the load and brings joy to the journey.
  • Patriotism – Even if you are riding a mechanical bull in Billy Bob’s you can still be a patriot and proclaim that you are proud to serve America.
  • Courage – Admiral Chester Nimitz said of the Marines in Iwo Jima – “Uncommon valor was a common virtue.” I believe those who serve today show that same kind of courage.
  • Faith – There’s a chapel at every base and a chaplain assigned to every unit in our armed forces. Whether you are an atheist or an Anglican, you have an equal place at the table.
  • Legacy – Even though 1% of the American population protects the rights and freedoms of the other 99% of us, we are still a part of a long line of military service. In this audience and all our audiences, we see 80%+ of the hands going up saying that someone in their family has served.

My husband, daughter and friends were in the audience, and others who can be called Heroes and Heroes at Home. The exciting part of the message was that this audience gave our Heroes at standing ovation when I encouraged them to tell our Heroes:

We love you.

We are proud of you.

And together, we will be all right.

We are building this tour for Fy16 and will be going to Europe and wherever else we are invited, spreading the word of hope, help and humor to our military members and their families.

Thank YOU for your service and thank you for your time.

 

 

Be A Hero, Help A Hero

 

When I married my husband, I married “The World’s Greatest Fighter Pilot” and I also inherited two step-daughters in the process. Then he said we could “join the military full time and see the world.” But what he really showed me was five more children in the first seven years of marriage, for a total of seven children to financially support. Then we took the show on the road and moved eleven times in thirteen years. I learned that I was going to have to look at life in a funny way or end up on the funny farm.

Today, I’m not sending a husband into harm’s way, but I’m sending sons as we have three sons serving in the Marines, Air Force and Army.

One of the critical ways I found help was through our community. When my husband was deployed, the local community helped me and now with a Marine son deployed, there are those who are helping him by sending care packages. Here are a few ways you can inform others on how to be a hero to our heroes and their families.

The Kay clan in front of an F-117

Operation: Courageous Character

When my husband, Bob, flew the F-117A fighter and was on long military deployments, he spent many days away from family and needed reminders of what he was fighting for overseas. You can help in this area by creating a Service Member’s “Wish Book” for the deployed military member or their family members. Be creative and put together these “wishes” (and some of your own):

  • I Wish For You. . . the Courage to Laugh With Friends (a funny card, humor book or share a family anecdote)
  • I Wish for You. . . the Courage to Redeem Beauty for Ashes (send something lovely created out of something unusual.)
  • I Wish for You. . . the Courage to Choose Peace and Tranquility (include a instrumental music CD with a note as to why your family likes the music)
  • I Wish for You. . . the Courage to Cherish Memories (a personalized family photo)
  • I Wish for You. . . the Courage to Keep in Touch (pre-addressed cards to family and friends)
  • I Wish for You. . . the Courage to Be Wise (a favorite self help book)
  • I Wish for You. . . the Courage to Be Cool and Fresh (mints)

Operation: Compassionate Kids

It’s also important to encourage military kids. Consider approaching your child’s classroom teacher, Scout troop or after school club about the idea of sponsoring a different military member each month. In English, the children can write letters; in Art class, they can draw pictures; and in Scout Troop, they can put together care packages. Children can learn the value of caring in community with others and it can teach lessons in altruism by creating an “others” orientation that will last a lifetime. Be sure to get instructions for shipment before sending care packages so that all regulations are followed. Some of the care packages might include:

  • Toiletry Pack – Sample size shaving cream, disposable razors, wet wipes, deodorant, toothpaste, toothbrush, floss q-tips, shampoo, lotion, bug repellent, foot powder, & socks.
  • Food Pack – Pre-sweetened drink mix, slim jims or jerky, granola bars, power bars, bag of candy (non-chocolate), gum, canned soup, canned fruit, fruit snacks, cool scar, nuts & trail mix.
  • Smart Pack – Books of all kinds, crossword puzzles, stationary, stamps, phone cards, online gift certificates and fact books.

Help Others Help You

There are a number of organizations that can help you get in contact with ways to serve military members.

  • TreatTheTroops.orgThe “cookie lady” Jeanette Cram, can help you organize your own “cookie bakes” for the troops overseas. “We are always looking for ‘crumbs,’ or people who bake for us,” says Jeanette, “we have them all over the country.” Or, you can make a tax-deductible donation to help with postage. The have shipped almost 3 million cookies since 1990!
  • OperationShowBox.comDonate travel sized toiletries that you may not use from your hotel stays or business trips. They also pair up troops and teachers as a way of allowing school children to learn geography and reach out to volunteer troops overseas.
  • OperationGratitude.com – This group has local assembly days where you and your family can arrive at a central location and help put together care packages.
  • Heroes at Home — A non-profit that I run which provides financial education for military members and their families. All donations go through our Women of Purpose 501c3. For more information on how to donate, write us at assistant@elliekay.com

What is YOUR favorite way of helping our heroes?

Lean Body, Fat Wallet: The Health and Wealth Connection

I’m announcing, in this blog, my new upcoming release with friend Danna Demetre!

What would you do if you finally lost all that excess weight and had energy to burn?  How different would your life be if you were completely out of debt and in control of your finances? And what if you could do both at the same time with just few simple lifestyle changes?

Those were some of the questions we wanted to answer when I wrote this book with Danna Demetre. In the interest of full disclosure, there were other reasons I wanted to pen this work as well. One of them was because it was a good excuse to spend time in Danna’s lovely San Diego home doing the writing (and drinking beverages from Italy)! Plus my hubby likes her hubby, Lew (except when the West Point grad takes on the Air Force Academy grad and they engage in a death-match-war-of-the-words to see whose academy is superior.) It also meant that I only had to write ½ of a book instead of a whole book.  Don’t laugh, this is a very important reason I engaged in this project.  In fact, my literary agent, Steve Laube, says, “Ellie you are the kind of author who likes to have written books.”  So what’s your point, Steve?

Even though Danna and I are experts from two seemingly different fields – finance and fitness,  in our new book, Lean Body, Fat Wallet, we let readers in on a remarkable discovery – the habits that are good for your wallet are equally good for your body. The principles that help you stick to a budget are the same ones that help you eat better, lose weight and keep it off.

The simple and practical teaching in this “two for one” bargain of a book will help you put those principles and habits to work using an innovative approach to improving both your wealth and your health.  Lean Body, Fat Wallet, includes real life stories of failure and success readers will identify with and draw inspiration from. It also links common issues of health and money, such as balancing a budget along with a diet and how overspending relates to overeating.

Here’s just a sampling of what you’ll find in Lean Body, Fat Wallet:

  • Four essential habits for satisfying, sustainable change and how to make them part of your life
  • Ten “failure factors” that trip us up and how to steer clear of them
  • Proven strategies to overcome emotional eating and spending
  • A wealth of stress busters that don’t rely on food or money
  • A game plan for raising fit and frugal kids

We also offer a tool kit of charts to track your accomplishments and a recap menu that allows readers to easily navigate each chapter and pick out specific sections relevant to current needs.

Here’s a list of reasons people fail to develop that Lean Body, Fat Wallet we will give you ways to overcome these:

Top Ten Failure Factors

  1. Set unrealistic goals ­
  2. Motivated by the wrong motives
  3. Believed failure was inevitable
  4. Fulfilled the need for immediate gratification too often
  5. Influenced unduly by other people
  6. Practiced a “deprivation mentality”  – all or nothing/black or white
  7. Rationalized and made excuses rather than taking responsibility
  8. Displaced emotional issues through overspending and overeating
  9. Procrastinated rather than taking action
  10. Lacked the tools to make compounding incremental change

Through this book you, too, can discover a new way to approach your financial and physical challenges. Join Danna and I on this amazing journey and at the end of the road, you’ll develop your very own lean body and fat wallet!

Pre-order the book and we’ll send you a special surprise!

What would YOU rather have, a Lean Body or a Fat Wallet?

 

Blockbuster Deals on Blockbuster Movie Tickets!

 

Blockbuster savings

One of the biggest traditions in the Kay family is watching movies. Well, more specifically, watching movies AND quoting movie lines at every opportune moment. For example, if I were to mention that tradition in front of one my boys, they’d likely pipe in with something like, “Really boot? Why don’t you give me 100 right now?” (Bonus points if you know the reference–scroll to the end of the blog for the answer.)

Like many families, our movie watching time increases in the summer. Kids are out of school, air-conditioned indoors suddenly become more appealing and Hollywood starts cranking out its big-time money-makers. But one of the most important reasons is the fact movie theaters start offering some of their best deals and reward programs of the year.

Here are some of the blockbuster deals from some of the biggest companies in the United States:

  1. Cinemark – These guys are probably the best when it comes to the sheer number of discounts and savings they offer. The Values page on their website is full of printable discounts and coupons such as free popcorn and discounted tickets. These coupons can be used in conjunction with their refillable soda and popcorn cups and tubs. They also offer discounts for seniors, groups, the military and students! If you go on the right day (like a Tuesday), you’d like be able to pull off a movie for two with concessions for less than $20, depending on what part of the country you live in. Best of all, Cinemark has a large number of dollar or discounted theaters, where you can get tickets for less than two bucks.
  2. AMC Theatres – If you go to the movies frequently, AMC has one of the best reward programs out there. Their AMC Stubs program not only gives you discounts and rewards, the online portal lets you track every cent you spend on concessions and tickets. Another perk is that the program waives all fees for purchasing tickets online. At $12 per year, the card pays for itself after only a few visits.
  3. Regal Entertainment Group – The best part about the Regal Crown Club? It’s absolutely free. In addition to offering rewards and discounts, members also have the opportunity to enter sweepstakes for vacations and movie-related prizes.
  4. Carmike Cinemas – TBG? TAG? Those are some of the promotion names at Carmike, which offers exclusive discounts on its social network pages. Of course, you’ll only know about them when you like them on Facebook or follow them on Twitter. Their Family Pack, for example, offers amazing savings for families.
  5. Daily deals – Sites like Groupon may not be as popular as they were before, but that’s good for deal hunters, as they need to offer better deals to attract new customers. One popular deal is a movie ticket and drink for half price, meaning you only have to pay for popcorn (or simply enjoy a soda and a movie).

Whether you’re a student, senior or simply love movies, you can save big on movies this summer. Save what, you may ask? “Presidential flashcards.” Ok, that’s another movie line from the movie quoted at the top of this blog. Did you guess it? “That Thing You Do!”

Ellie Kay

America’s Family Financial Expert (R)

Military Heroes, Money and Me

If time and money were no issue, what could you see yourself doing for the rest of your life? That’s the question we ask in order to discover our passions.

Think about this for a minute and remember this would be something you have to do FOR THE REST OF YOUR LIFE! What would you do and why? Could you really travel for the rest of your life?  Could you eat chocolate for the duration? Could you go to spas forever? Most of the “splurges” we would indulge in if time and money were no object are not sustainable for the REST OF OUR LIVES.

Here’s my answer:

I’d speak to our military members and their families. I’d give two kinds of presentations:

1) Heroes at Home — The top characteristics of military families that help them not only survive the lifestyle, but thrive in the midst of it. These families would experience humor, hope and healing and walk away feeling that what they do as Heroes at Home has a life and death impact on our world. They would feel they are leaving a meaningful legacy.

2) Money Matters — The number one problem in marriages is money. I would show families how to get out of debt, improve FICOS, teach their kids financial literacy and pay cash for cars. I would give them real world examples from our very real family of kids that graduate from college debt free with 700+ FICOS. This is the message I’d give to families if time and money were no object.

Wait a minute!  This is exactly what I’m doing because my “profession” is finances in which I’m a media veteran, financial expert and spokesperson. But my “passion” is helping military families and it’s what I have the privilege of doing in between my corporate work, speaking and media appearances. In fact, the two often marry such as the recent appearance I had on Fox and Friends talking about sequestration and the loss of tuition assistance for military members. Click through to see the segment. 

Thanks to sponsors like USAA I can give away hundreds of free books to these military audiences so that they can walk away with some tangible military and financial help at their fingertips. I waived my usual honorariums at these events. With additional generous donors like ProFlowers, I’m able to travel to military bases and give away lots of free stuff to our Heroes at Home like several $200 gift certificates for San Diego’s own Shari’s Berries, Red Envelope, Personal Creations and ProFlowers . What do these corporate sponsors get out of the deal? They get the satisfaction of knowing they are making a difference in the lives of people like Shari.

I did a Heroes at Home presentation last month at the Marine Corps Recruit Depot (MCRD)and there was a woman named Shari* (*name changed) who came up to me after the event. She confessed that she was at the end of her sanity because she was stuck at home with two toddlers while her husband was facing his 3rd deployment in 5 years. She was all of 23 years old.

Shari smiled weakly, “I came out tonight because of the free childcare and to get a break from the kids.”

She wiped away her tears, “I didn’t expect to laugh so much. Isn’t that silly, I don’t know why I’m crying now…But to hear that others feel the same way I do and I have people here who can be a support has changed my outlook. I can’t believe you did it with all those kids of yours.”

“I feel that I know why I’m a military spouse and that it really is worth it after all.” She smiled bravely, “I know what I need to do and you helped me see that.”

“Besides,” she wiped her nose “I won the gift basket door prize.” She laughed and blew her nose into a kleenex.

I got an email from Shari a few weeks later and she’s plugged into a family support group program at MCRD to get the support she needs. She said that night we met was a turning point for her because it gave her hope.

Hope. That’s a powerful word.

I guess you can see why military families are my passion.

Ellie Kay

America’s Family Financial Expert (R) 

If you live in the San Diego area, then save the date:

Camp Pendleton – April 19th — Del Mar Beach Resort – 6:00 — Call 760-725-9052 to make reservations for free childcare

We will be giving away free books, and $200 gift certificates from San Diego’s own, Shari’s Berries, plus $200 gift certificates for Red Envelope and Personal Creations plus a $350 gift certificate to ProFlowers.

Pass along this info to your military friends in the area, there are limited spots available for childcare, so they should act now

Five Top Money Moves for 2013

This month I’ll be on over 25 television and radio stations talking about the Top Five Money Moves for 2013. So look and listen for yours truly in the media. My long time stylist, Ricardo, saw me on a national show and said, “You looked and sounded just like you do when you sit in my chair!”  My daughter, Bethany, was in the salon with me and piped in with, “That’s what happens when you’ve been on television as much as my mom has.” I could have sworn she rolled her eyes when she said it, but she insists she didn’t. I really do loving helping families do money matters smarter and media helps me get the good word out to these people across the country.

According to a recent survey, 40 to 45% of American adults make one or more resolutions each year. Among the top new year’s decisions are resolutions about weight loss, exercise, and money management or/ debt reduction. While a lot of people who make decisions during the new year do break them, research shows that making a decision to change is useful. People who explicitly make resolutions are 10 times more likely to attain their goals than people who don’t explicitly make resolutions.

If one of your resolutions involve getting fiscally fit, then there are five things individuals, couples and families should do every January, year in and year out, to help their financial picture. These five money moves will help you pay down debt, save more in your emergency fund and be prepared for possible financial setbacks in 2013. They include:

 

1) CUT COSTS ON FIXED EXPENSES – there are some expenses that people rarely check, but they could be missing out on hundreds of dollars of savings.

  • For one thing, it’s important to call your homeowners insurance provider and ask about getting a better rate. Oftentimes, you don’t think about this policy because the bank may cover this premium and you put that renewal to the side—wrong answer. The other biggie in fixed expenses is auto insurance.
  • If you drive less, in safer ways, and during safer times of the day you can save money on your car insurance. If you are military or a military legacy (child of someone who served), be sure to compare prices at USAA for car, home and other benefits to members.
  •  One final, quick tip to cut costs by shopping around, is for groceries. Go to couponmom.com where the site will tell you what’s on sale in your neighborhood, which items have coupons, double coupons and store coupons. Using this layered savings approach in the store helped our large family save $160,000 over the course of twenty  year!  (Yes, you read that right, it’s not a typo).

2) COMPLETE TAXES EARLY & FREE– The sooner you file, the sooner you’ll get your refund.  Even as this year’s tax laws get settled, you can still get your return started online.  I recommend the online TaxACT Free Edition has everything you need to prepare, print and e-file your federal return free.  TaxACT and I have worked together to help American families and specifically military families, because their tax solution guides you step by step through your return and guarantees your biggest refund. It’s fast, easy and even offers free help. Remember that the fastest way to get your refund is to do your taxes online,  e-file and choose direct deposit .  And once you have that refund, put the money to smart use like paying down consumer debt, bolstering your savings or saving to pay cash for your next car. Or, if you are a Kay kid, then you can use it to buy your Mama a really nice present!

3) CATCH UP ON SAVINGS – In money moves one and two, you freed up extra money by cutting costs and getting your refund back early. I recommend that you take a hard look at your emergency fund. If you are a single income family, you should have twelve to fifteen months of living expenses in this fund. If you are a dual income family, you need six to nine months of living expenses. With uncertain employment situations, it’s important that you save for a rainy day. Use 50% of that tax refund and money saved from cutting fixed expenses to help build up your emergency fund. Then every time you save money on expenses, write a check or transfer those funds into this important account. It will become a habit and you’ll build that account up more quickly.

4) CUT OUT DEBT – If you took 50% of the money you gained from steps one and two and put it in your emergency fund—good job! Now it’s time to use the other 50% to pay down credit card debt and get started on the “snowball effect” of getting rid of consumer debt. This snowball plan works by paying off the credit card with the highest rate first. Then you take the payment you would have made on that first card and put it toward the next card on your list, thus doubling up on that payment. Each time you pay off a card, you keep taking what would have been that minimum payments on paid off cards and put them toward the next credit card balance. You will eventually find yourself making triple, quadruple payments and you can see why we call it the “snowball effect,” thus getting ahead of interest charges and paying your debt down more quickly.

5) CARE AND SHARE MORE – This is a good time of the year to map out a strategy to give more and get more out of your giving so that you can itemize your deductions. Go through closets and donate clothing and furniture to IRS- approved charities, but keep track of your donations. Go to the giving arm of the Better Business Bureau to check out the status of charities before you give. Ask charities for receipts. You usually get more for each item than you would selling it at a yard sale.  Remember, monetary donations and certain expenses for volunteering are also deductible.

Happy 2013
Ellie Kay

Investing with Ellie – Mid Year Investment Thesis

 

I’ve been on television and radio, as well as in live conferences lately giving my mid-year investment update. Due to so many requests, I’m posting the update today. Just remember that there’s no such thing as a safe investment and that any investment advice is something that must be evaluated by individuals as to what will work best for them personally.

Also, remember that before you invest in the stock market, an ETF or buy Gold as an investment, make sure that you’ve paid off all consumer debt, have funded your 401(k), built up a basic savings account with six months of income and funded an IRA.

What we know is true:

 

  • The bloom has falloff the rose in Europe. The market seems to be pricing in a 50% chance of a “bad outcome” –thus the current market pricing.
  • The end of disparities has seemingly brought US eco numbers down to earth. (Still not terrible).
  • US corporate balance sheets are at a 50-year high.
  • US equity valuation multiples are at a multi-decade low.
  • US GDP now estimated @ 2%. GDP is simply NOT in recovery mode yet.

 

 

 

 

  • Although things appear bad, keep in mind two things:  First, a lot of terrible news has already been digested in the market (and the market has adjusted to receive that news). Two, setting yourself up for Armageddon has, thus far, never worked out very well.
  • Housing Market:  The sheer fact that median rental yields are more than 1.5% higher than the average 30-year fixed rate mortgage should help support property prices. This suggest more residential property investment is becoming cash flow positive meaning there is scope for rents to cover interest and principal. I would recommend the SPDR Homebuilders ETX (XHB) for passive exposure to the US housing recovery.
  • Oil:  Brent crude prices have fallen $25 (WTI 40%) per barrel from the recent highs earlier this year. The recent price drop has been driver by: soft global supply demand, risk sell off due to global macro uncertainty, liquidation of substantial derivatives positions. I expect global crude prices will recover and would recommend: BP
  • Gold:  My friend, Larry Shover, author of Trading Options in Turbulent Markets  (Bloomberg Financial) says: “Gold is the end driver of global liquidity” and he is right. Industry consolidation and supply potential in western China provides a lot of expansion opportunities. In addition, bear in mind that China’s jewelry consumption per capita is less than 10% of the US. Everyone should have some exposure to it. I recommend the ETF (GLD).

 

Ellie Kay

America’s Family Financial Expert (R) 

 

Gold Hits $1600/oz – What are some “safe” investments?

I was on Fox News – Your World with Neil Cavuto — this week discussing the fact that gold hit $1600 an ounce. I want to give a big shout out to Larry Shover, the author of Trading Options in Turbulent Markets who (literally) wrote the book on how to invest during economic turmoil.

First of all, remember that “safe investing” is an oxymoron. When you invest seriously (for more than 1% on a bank CD), then you are going to face some kind of risk. But there are some areas to invest that present less risk than others. So with that disclaimer, let’s look at where to put your money in a turbulent economy.

1. Stock Market (S/P 500 stocks): It’s important to acknowledge that there have been and will likely be strong corporate profits. The stock market is very attractively priced – especially given the good profits and strong balance sheets of the top-tier US stocks. Could the stock market go lower? Of course, yet the “cheapness” in the stock market is a reflection of: Sovereign debt, US issues, concern of slowdown in emerging economies. It would appear a lot of this negative stuff is already priced into the market. Any top-tier (dividend paying) issue is a good long-term bet.

2. CTA: Invest in a “Commodities Trading Advisor” most of which take advantage of the various/sundry trends in the market whether they be up or down. CTA’s tend to perform very,very well in economic uncertainty – especially in very toxic markets like 2008. Every portfolio should take advantage of a CTA fund that captures trends in: FX, oil, grains, indexes, bonds, et al. Warning: CTA’s can be very volatile yet, history has proven that even with the volatility they tend to be less risky.

3. Gold: According to my friend, Larry Shover, “Gold is the Casual driver of global liquidity” and,I agree. If you believe that money is to remain cheap than gold makes sense. However, if you feel there will be a spike in inflation or reverse monetary policies I wouldn’t own gold with a ten foot pole. Also, golds most recent run-up to 1600 has had more to do with contagion fear than fundamentals. I wouldn’t be suprised to see it back at around 1550 in the near-term.

4. Asian Tiger Exposure: Invest in either a mutual fund or ETF that has genuine exposure to the asian tigers (Hong Kong, Singapore, South Korea, Taiwan). These are countries that are booming – without all the fetters of taxation and regulation. In fact, most of them have been described as replicating the US back in the early 20th century! Cheaper labor, low taxation, growing middle class = success!

Ellie Kay
America’s Family Financial Expert (R)

The Writers Corner – Can You Handle an SMT?


So you’re a writer. Then you get a book published and now you’re an author. Now it’s time to try your hand at media and you begin to do “phoners” or radio interviews on the phone. Next, you have a nice break and get to do some regional and even national television. Eventually, you’ll progress to the point where you’ll hit out of the nearest large city via Satellite and do an interview for a major cable or network station. Then, if you’re among the top 10% of authors, at some point, you may be ready to try an SMT or a RMT.

A Satellite Media Tour or Radio Media Tour is where an author is interviewed in back-to-back shows for anywhere from 3 to 6 hours. It usually starts at 6:00 AM Eastern Time, which is 3:00 AM Pacific Time (my time). This means I’ll wake up at 1:30 in the morning, go to the studio, go through makeup, then rehearse the interviews, then hit the first show live at 3:00 AM. The challenge is to stay alert and high energy for the next six hours through sometimes as many as 35 interviews. You won’t see your interviewers, but they will be in your ear as the the morning news teams from Boston to Los Angeles. You’ll hear them ask questions while you look straight into the camera and sometimes they’ll stick to the question list, but at other times they’ll throw you a curve ball. You will have 3 minutes for the entire interview in which you will need to deliver your points and then it’s off the air with a 2 to 3 minute break and on to the next show. Forget about going to the bathroom, that’s a luxury that isn’t built into the schedule!

Who sponsors SMTS? Sometimes, if your publisher has a boat load of money, they’ll give you media training and sponsor a book tour SMT. But those are quickly becoming a thing of the past. Most of the time there is a corporate sponsor, who will handle the bookings, pay the expense of the SMT and handle all the details. Your job is to give a good interview based on the predetermined focus of the SMT. It becomes a win/win for the author and the corporate sponsor. You get to promote your book and the sponsor gets to say “this interview brought to you by….”

SMTs are a strange breed, but I find them to be loads of fun because I like a good challenge. They’re like a media marathon and at the end, you get to go back to the hotel and go to sleep. Since most SMTs are done out of NYC, you might also wake up in time to hit a Broadway show.

It’s an adventure, but one that is worth it!

Ellie Kay
America’s Family Financial Expert (R)

1 2 3 6